Selling For Dummies [Abridged, Audiobook] [Audio CD]

Tom Hopkins (Author), Brett Barry (Reader)

Book Description

Publication Date: October 31, 2006

Persuading other people to say "yes" is an essential skill in life—whether you're selling a product, an idea, or yourself. Packed with tried-and-true tips and real-life examples, this revised edition walks you step by step through the fundamentals of successful selling, with an emphasis on the Internet. So take this valuable guide and close the deal!

Discover how to:

• Use the art of selling to
• get what you want
• Create winning
• presentations
• Hone your people skills
• Boost sales by building relationships
• Handle rejections

Editorial Reviews

About the Author

Tom Hopkins, bestselling author of How to Master the Art of Selling, is a world-renowned sales trainer. Over 100,000 people attend his seminars every year, and 1 million more use his training videos.

From AudioFile

Tom Hopkins says that selling requires skills that are important in many realms of life. Product knowledge, selling strategies, and enthusiasm are the three basic selling requirements, and he describes how to learn the fundamentals of each. He also covers the different product categories and types of sales organizations and methods, and explains nuances in sales approaches--all in perfectly understandable language. Brett Barrys ability to grasp an authors core message is once again clear in this sterling performance. His relaxed approach is especially welcome in an audio category in which the writing and narration are too often over the top. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine

Product Details

• Audio CD
• Publisher: HarperAudio; 2nd edition (October 31, 2006)
• Language: English
• ISBN-10: 0061153249
• ISBN-13: 978-0061153242
• Product Dimensions: 5.8 x 5.1 x 0.8 inches
• Shipping Weight: 4.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (22 customer reviews)
• Amazon Best Sellers Rank: #948,990 in Books (See Top 100 in Books)
  • #73 in Books > Books on CD > Business > Sales

More About the Author

Tom Hopkins is world-renowned as The Builder of Sales Champions. His selling skills and sales strategies have helped millions of sales professionals and business owners in industries from A to Z to serve more clients, make more sales and earn millions in income.

Tom got his start in real estate sales when he was just 19 years of age. After an initial period of abject failure, he started learning the communication skills that made him the #1 real estate agent in the US within 7 years.

Since 1976 he has been teaching others his simple, yet powerful strategies and tactics through live events, books, CDs and video. Millions have turned their cars into classrooms, listening to Tom's advice on the way to appointments with potential new clients.

His client list includes the likes of AFLAC, 24 Hour Fitness, Best Buy, State Farm Insurance, Kavo, Eli Lilly, REMAX and many others. He also offers live public seminars in cities throughout the US and Canada on a regular basis.

He has authored 16 books including: How to Master the Art of Selling, Selling for Dummies and his latest release, Selling in Tough Times (February 2010).

Customer Reviews

Most Helpful Customer Reviews

28 of 29 people found the following review helpful:

5.0 out of 5 stars I became a champion sales professional!, March 13, 2003

By 

Sebastian H. Sohn "chaosbreaker" (Los Angeles, ca USA) - See all my reviews
(REAL NAME)   

This review is from: Selling For Dummies (Paperback)

I come from a technical background and had no idea what selling is all about. Selling For Dummies taught me everything I need to know about selling, from what to say, how to say it, time management, motivation and everything under the sun that is related to selling! I keep a copy on my desk and use it to write thank-you notes as Mr. Hopkins demonstrates.

As I write this, I have been in the business of selling for little over a year. I have been a steady quota achiever and even won awards for selling above quota. I have read 3-4 other sales book and a heard several sales audio CD's but many other books or audio books assume that you know something about selling.

Read this book first before you read any other sales book.

24 of 25 people found the following review helpful:

5.0 out of 5 stars Excellent for Start up Companies, June 9, 2001

By 

K. Anderson "[e-mail]" (New York, New York USA) - See all my reviews
(REAL NAME)   

This review is from: Selling for Dummies (Paperback)

As a small business owner, I found this book extremely helpful. It really assisted me in formulating both a big and small picture of how I want my business to grow. And, much of the advice is useful not only with regard to selling, but for everyday life. It provides tips on how to persuade without being pushy and uses concrete examples to illustrate its points. It also inspired me to become a great salesperson and business woman. It is written in a clear, concise way that is easy to follow and understand. I felt that sometimes it was overly simplistic and optimistic, but overall, it is well worth the purchase.

17 of 18 people found the following review helpful:

4.0 out of 5 stars Great Introductory Book into the World of Sales, February 14, 2001

By 

Jeff Reece (Jefferson City, MO USA) - See all my reviews

This review is from: Selling for Dummies (Paperback)

This book is a great book for someone who is interested in Sales but hasn't really taken the time yet to learn the information associated with it. It does a great job of explaining the different sales techniques in a down to earth manner. At times the chapters can be a bit redundant, but the information that is repeated is important information and helps the reader memorize the different ways to sell products or services. I went through the book with a highlighter and this has helped me gain a good introductory understanding of the Sales world.