About the Author
Tom Hopkins is the epitome of sales success. A millionaire by the time he reached the age of 27, Hopkins is now chairman of Tom Hopkins International, the largest sales training organization in the world. Each year, he teaches professional selling skills to hundreds of thousands of students around the world.
Thirty-four years ago, Tom Hopkins considered himself a failure. He had dropped out of college after 90 days; and for the next 18 months, he carried steel on construction sites to make a living. Believing that there had to be a better way to earn a living, he went into sales -- and ran into the worst period of his life. For six months, Hopkins earned an average of $42 per month and slid deeper into debt and despair. Pulling together his last few dollars, he invested in a three-day sales training seminar that turned his life around. In the next six months, Hopkins sold more than $1 million worth of $25,000 homes.
At age 21, he won the Los Angeles Sales and Marketing Institute's coveted SAMMY Award and began setting records in sales performance that still stand today.
Because of his unique ability to share his enthusiasm for the profession of selling and the selling techniques he developed, Hopkins began giving seminars in 1974. Training as many as 10,000 salespeople a month, he quickly became known as the world's leading sales trainer.
He was a pioneer in producing high-quality audio and videotape programs for those who could not attend the seminars or who wanted further reinforcement after the seminars. Recognized as the most effective sales training programs ever produced, they are continually updated and are now being utilized by more than 1 million people.
Tom Hopkins has also written ten books, including the best-selling How to Master the Art of Selling, which has sold over 1.3 million copies in nine languages and three ...For Dummies® books: Selling For Dummies®, Sales Prospecting For Dummies®, and now this book, Sales Closing For Dummies®.
Hopkins is a member of the National Speakers Association and one of a select few to ever receive its Council of Peers Award for Excellence. He is often the keynote speaker for annual conventions and is a frequent guest on television and radio talk shows.
Tom Hopkins says that selling requires skills that are important in many realms of life. Product knowledge, selling strategies, and enthusiasm are the three basic selling requirements, and he describes how to learn the fundamentals of each. He also covers the different product categories and types of sales organizations and methods, and explains nuances in sales approaches--all in perfectly understandable language. Brett Barrys ability to grasp an authors core message is once again clear in this sterling performance. His relaxed approach is especially welcome in an audio category in which the writing and narration are too often over the top. T.W. © AudioFile 2007, Portland, Maine--
Copyright © AudioFile, Portland, Maine
--This text refers to the
Audio CD
edition.
