He’s also a contributor to Food & Drink International and Adweek, and has a column about the role of food and restaurants in works of fiction at The Onion’s A.V. Club website. His work for restaurants—especially his long tenure as creative director and writer for Steak ’n Shake restaurants—has been featured in The New York Times, Communication Arts, and Nation’s Restaurant News. He’d been creative director for Steak ’n Shake restaurants for many years at the point Nation’s Restaurant News said of the agency’s work, “They respect the intelligence of consumers. They set Steak ’n Shake apart from the competition without resorting to gimmicks or stale jokes.” Six different CEOs and CMOs credited that work as the main engine of growth as the chain went from 150 restaurants to over 500 while the agency handled everything from TV ads to chili pepper bottle labels.
Hopper lives in Indianapolis with his wife and three kids, all of whom prefer different restaurants.
What a refreshing read for those responsible for branding, positioning, and/or marketing a restaurant chain. Read morePublished 5 months ago by Brandon Hull
This book offers an entertaining glimpse into the world of restaurant marketing and delivers a veritable How-To guide for those who are (or want to be) in it. Read morePublished 9 months ago by juliedallas