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2 Reviews
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5 of 6 people found the following review helpful:
5.0 out of 5 stars
This is the book I was was supposed to write.,
By
This review is from: Selling Electronic Media (Paperback)
I'm a sales consultant in Radio Broadcasting. Shane is considered a Radio Programming Guru. What's he doing writing an media SALES book? The problem I have with it is - it's just excellent. It's thorough, basic but not elementary, well-organized and well thought out. While it's supposed to be a university-level textbook, every radio and television station would be smart to have this book within arms reach of the Sales Manager. Well-documented, well-done, nicely done. Dammit!
2 of 3 people found the following review helpful:
4.0 out of 5 stars
Professor Review,
This review is from: Selling Electronic Media (Paperback)
I teach Radio and Television at the University of Southern Indiana. Your book is the best sales text I have ever encountered...real world examples, tips,concepts, etc. My Senior level sales class is getting the "real story". I came to teaching after 10 + years in broadcast sales and management; it'snice to have a book I believe in.
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Selling Electronic Media by Ed Shane (Paperback - March 3, 1999)
$76.95 $59.76
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