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2 Reviews
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
An outstanding resource for new exporters to NEM's.,
By A Customer
This review is from: Selling to Newly Emerging Markets (Hardcover)
This is a book written by a highly experienced international marketer who truly understands the characteristic of the newly independent states of the Soviet Union and other developing Eastern European countries. It clearly instructs readers how to how to build sucessful sales networks and create lasting local business relationships. Our consulting staff refers to this book often when putting together marketing programs for clients who want to penetrate BEM's as quickly and profitably as possible. John R. Jagoe, Director, Export Institute.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Informative, Interesting, and Practical!,
By A Customer
This review is from: Selling to Newly Emerging Markets (Hardcover)
As the Director of Training Development for an American based international company, I found this book to be extremely informative, very practical, as well as an interesting read. An unusal combination to find in business books. Miller obviously knows his subject and is able to convey his valuable information in a very readable manner.
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Selling to Newly Emerging Markets by Russell R. Miller (Hardcover - April 30, 1998)
$119.95
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