Selling Graphic and Web Design [Paperback]

Donald Sparkman (Author)

Book Description

Publication Date: October 4, 2006

Expert guidance on selling graphic design, in print and online



Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field.




• New edition of a classic

• Up-to-the-minute advice on selling to internet clients

• Get the top clients and keep them

Editorial Reviews

About the Author

Donald Sparkman is the president of Sparkman + Associates, Inc., which has won many awards for design excellence. Sparkman has developed graphic communications for AT&T, Black and Decker, Coors, Eckerd Drugs, GE, Marriott, MCI, Mobil, NASA, and countless other top companies. He lives in Washington, D.C.

Product Details

• Paperback: 240 pages
• Publisher: Allworth Press; 3 edition (October 4, 2006)
• Language: English
• ISBN-10: 1581154593
• ISBN-13: 978-1581154597
• Product Dimensions: 6 x 0.6 x 9 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #770,654 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

4.0 out of 5 stars Great Information - Rough Editing, August 10, 2007

By 

Joshua K. Briley "somecallmejosh" (Manchester, CT) - See all my reviews
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This review is from: Selling Graphic and Web Design (Paperback)

I would have given this book 5 stars had it not been for numerous editing blunders. The information is outstanding.

Donald Sparkman helped clarify several legal situations with which the design industry can be faced. Of particular interest was the Chapter on Trade Customs. Although, I'd never rely on them solely, it's good to know they're there.

Although this book focuses on selling design, it does a great job discussing the business aspect of the industry... the legal stuff that I may have never considered. You won't find this kind of information in Design oriented books (It's not a design reference, by any stretch of the imagination).

If you can see past the editing issues, you'll have yourself a valuable business reference if you get this book. I also recommend Jim Smith's "How to Start a Home-Based Web Design Business", if you're looking for ways to keep your design firm in the black.

2 of 2 people found the following review helpful:

2.0 out of 5 stars Not what I was expecting, March 7, 2010

By 

Matt Kuhns "Graphic Designer" (Elyria, OH USA) - See all my reviews
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This review is from: Selling Graphic and Web Design (Paperback)

This book is really a grab bag of general information on running a design business and managing projects, etc. The limited amount of content which directly addresses advice on how to find and win over new design clients has little to offer that will be new to most professionals with even minimal experience.

4.0 out of 5 stars Great Book!, February 11, 2010

By 

Derek (Los angeles, CA, United States) - See all my reviews
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This review is from: Selling Graphic and Web Design (Paperback)

This was a decent book it contained lots of information covering all the many areas a Web, Print, Graphic Design. After reading this book i feel a lot more ready to take on a business and learned many new things for effectively managing a Design Studio. It is also a good book for getting not just small clients or medium clients but also gives you much pointers in landing fortune 500 companies. The author has worked with some well known companies in the past and owns his own design studio. In the book he also presents informative interviews with people prominent in the field who have experience working with many big clients. I gave this a book a 4 star because it was a decent book but it didn't dive as deep into the field as i was hoping. Nevertheless it was worth the read and i might read it again in the future.