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Selling the Indian: Commercializing and Appropriating American Indian Cultures
 
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Selling the Indian: Commercializing and Appropriating American Indian Cultures [Paperback]

Carter Jones Meyer (Author), Diana Royer (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

August 1, 2001

For more than a hundred years, outsiders enamored of the perceived strengths of American Indian cultures have appropriated and distorted elements of them for their own purposes—more often than not ignoring the impact of the process on the Indians themselves. This book contains eight original contributions that consider the selling of American Indian culture and how it affects the Native community. It goes beyond studies of “white shamanism” to focus on commercial ventures, challenging readers to reconsider how Indian cultures have been commercialized in the twentieth century.

Some selections examine how Indians have been displayed to the public, beginning with a “living exhibit” of Cocopa Indians at the 1904 Louisiana Purchase Exposition and extending to contemporary stagings of Indian culture for tourists at Tillicum Village near Seattle. Other chapters range from the Cherokees to Puebloan peoples to Indians of Chiapas, Mexico, in an examination of the roles of both Indians and non-Indian reformers in marketing Native arts and crafts.

These articles show that the commercialization and appropriation of American Indian cultures have been persistent practices of American society over the last century and constitute a form of cultural imperialism that could contribute to the destruction of American Indian culture and identity. They offer a means toward understanding this complex process and provide a new window on Indian-white interactions.

CONTENTS

Part I: Staging the Indian
1. The “Shy” Cocopa Go to the Fair, Nancy J. Parezo and John W. Troutman
2. Command Performances: Staging Native Americans at Tillicum Village, Katie N. Johnson and Tamara Underiner
3. Savage Desires: The Gendered Construction of the American Indian in Popular Media, S. Elizabeth Bird
4. “Beyond Feathers and Beads”: Interlocking Narratives in the Music and Dance of Tokeya Inajin (Kevin Locke), Pauline Tuttle

Part II: Marketing the Indian
5. “The Idea of Help”: White Women Reformers and the Commercialization of Native American Women’s Arts, Erik Trump
6. Saving the Pueblos: Commercialism and Indian Reform in the 1920s, Carter Jones Meyer
7. Marketing Traditions: Cherokee Basketry and Tourist Economies, Sarah H. Hill
8. Crafts, Tourism, and Traditional Life in Chiapas, Mexico: A Tale Related by a Pillowcase, Chris Goertzen


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Editorial Reviews

Review

"Sophisticated insights on complex cross-cultural phenomena, demonstrating the disciplinary convergence characteristic of the best cultural studies about Indians . . . Anyone interested in the complex intercultural contexts of twentieth-century Indian arts and representations should read Selling the Indian." —Journal of American History

From the Inside Flap

For more than a hundred years, outsiders enamored of the perceived strengths of American Indian cultures have appropriated and distorted elements of them for their own purposes—more often than not ignoring the impact of the process on the Indians themselves. This book contains eight original contributions that consider the selling of American Indian culture and how it affects the Native community. It goes beyond studies of “white shamanism” to focus on commercial ventures, challenging readers to reconsider how Indian cultures have been commercialized in the twentieth century.

Some selections examine how Indians have been displayed to the public, beginning with a “living exhibit” of Cocopa Indians at the 1904 Louisiana Purchase Exposition and extending to contemporary stagings of Indian culture for tourists at Tillicum Village near Seattle. Other chapters range from the Cherokees to Puebloan peoples to Indians of Chiapas, Mexico, in an examination of the roles of both Indians and non-Indian reformers in marketing Native arts and crafts.

These articles show that the commercialization and appropriation of American Indian cultures have been persistent practices of American society over the last century and constitute a form of cultural imperialism that could contribute to the destruction of American Indian culture and identity. They offer a means toward understanding this complex process and provide a new window on Indian-white interactions.

CONTENTS

Part I: Staging the Indian
1. The “Shy” Cocopa Go to the Fair, Nancy J. Parezo and John W. Troutman
2. Command Performances: Staging Native Americans at Tillicum Village, Katie N. Johnson and Tamara Underiner
3. Savage Desires: The Gendered Construction of the American Indian in Popular Media, S. Elizabeth Bird
4. “Beyond Feathers and Beads”: Interlocking Narratives in the Music and Dance of Tokeya Inajin (Kevin Locke), Pauline Tuttle

Part II: Marketing the Indian
5. “The Idea of Help”: White Women Reformers and the Commercialization of Native American Women’s Arts, Erik Trump
6. Saving the Pueblos: Commercialism and Indian Reform in the 1920s, Carter Jones Meyer
7. Marketing Traditions: Cherokee Basketry and Tourist Economies, Sarah H. Hill
8. Crafts, Tourism, and Traditional Life in Chiapas, Mexico: A Tale Related by a Pillowcase, Chris Goertzen

--This text refers to the Hardcover edition.

Product Details

  • Paperback: 279 pages
  • Publisher: University of Arizona Press (August 1, 2001)
  • Language: English
  • ISBN-10: 0816521484
  • ISBN-13: 978-0816521487
  • Product Dimensions: 9.2 x 6.1 x 0.7 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,051,809 in Books (See Top 100 in Books)

 

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3 of 3 people found the following review helpful:
5.0 out of 5 stars From "white shamanism" to Cherokee basketry, March 26, 2002
This review is from: Selling the Indian: Commercializing and Appropriating American Indian Cultures (Paperback)
Collaboratively edited by Carter Jones Meyer (Associate Professor of History and Convener of the American Studies Program, Ramapo College, New Jersey) and Diana Royer (Associate Professor of English, Miami University), Selling The Indian: Commercializing & Appropriating American Indian Cultures is a scholarly, serious anthology of contributors surveying over a hundred years of attempts and practices using Native American culture for commercial profit, in eight original essays that range in topic from "white shamanism" to Cherokee basketry and tourist economies. A unique, informative, insightful, and very welcome contribution to Native American Studies, Selling The Indian showcases and documents commercialization as a form of cultural imperialism and a danger to American Indian culture to identity is discussed and analyzed in this careful and thought-provoking treatise.
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