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Selling E-Learning (The Astd E-Learning Series)
 
 
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Selling E-Learning (The Astd E-Learning Series) [Paperback]

Darin E. Hartley (Author)
4.7 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

The Astd E-Learning Series September 5, 2001
Selling the concept of e-learning to management can e one of the biggest obstacles in bringing technology-based learning tools to your organization. But, you can win the hearts and minds of management with the knowledge tools, and confidence presented in this title. Learn the risks and benefits and be prepared to paint a realistic portrait that shows you've left nothing to chance.

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Selling E-Learning (The Astd E-Learning Series) + Winning E-Learning Proposals: The Art of Development and Delivery + Project Managing E-Learning (ASTD E-Learning Series)
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Editorial Reviews

Review

... provides practical guidance and tools to do a thorough job of planning what you're going to sell and communicating... -- John W. Cone, Vice President, Dell Learning

Hartley blends an 'in the trenches' practicality with an awareness of the change dimension of learning. -- Elliott Masie, Host, TechLearn + World e-Learning CONGRESS

This is a paper-based learning gem! -- Bill Jensen, CEO, The Jensen Group and author of Simplicity: The New Competitive Advantage and Work 2.0: Rewriting the Contract

From the Author

Chambers, the CEO of Cisco Systems, has said, "The next big killer application for the Internet is going to be education. Education over the Internet is going to be so big it will make E-mail usage look like a rounding error!" This is a powerful forward-looking statement from a true leader in the Internet industry. It explains in part the momentum of the effort to design, develop, implement, and evaluate learning content, systems, tools, and applications that are technology-enabled (either through the Internet or other means) and that are becoming more invisible, immediate, and intrinsic to our work and home life.

Product Details

  • Paperback: 117 pages
  • Publisher: ASTD (September 5, 2001)
  • Language: English
  • ISBN-10: 1562862995
  • ISBN-13: 978-1562862992
  • Product Dimensions: 9.7 x 7 x 0.3 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,829,801 in Books (See Top 100 in Books)

More About the Author

Darin Hartley has been working in the training industry for the past 20 years and has undergraduate and graduate degrees in Corporate Training and Training Management. He currently is the Director of Client Development at Intrepid.

He was the Director of the E-Learning Courseware Certification (ECC) Program for the American Society for Training & Development (ASTD). He managed various teams at Dell Learning during his five years at Dell Computer Corporation. Darin has presented previously at ISPI International, ASTD International, the ASTD Technical Skills Training Conference, and many others on a variety of topics. He has keynoted for national and international learning and training conferences for a variety of organizations.

He has authored articles for T+D, Technical & Skills Training, and WorkForce Magazines. Darin wrote Job Analysis at the Speed of Reality, for HRD Press in 1999 and, On-Demand Learning: Training in the New Millennium in 2000. Darin wrote, Selling E-Learning, in 2001. In 2003, he had a chapter published in The AMA E-Learning Handbook. Darin was on the Editorial Board of T+D Magazine from 2001 - 2006. His fourth book, 10 Steps to Successful Social Networking for Business, was published in April 2010 (ASTD Press).

Darin is on the Board of Directors for the ASTD Certification Institute (2010 - 2012 term).

Prior to Dell, Darin worked for Lockheed Martin, EG&G, General Physics Corporation, and the US Navy as a nuclear power plant operator (eight years).

Specialties
e-Learning; learning strategy; learning consulting; training design; business impact as it relates to learning

 

Customer Reviews

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Average Customer Review
4.7 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful:
5.0 out of 5 stars Another Winner from Darin Hartley!, November 21, 2001
This review is from: Selling E-Learning (The Astd E-Learning Series) (Paperback)
If you've ever tried to unravel the mysteries of selling e-learning to a client or upper management, this practical workbook will provide invaluable assistance. Darin has formulated a step-by-step approach that first demands the reader to thoroughly scrub his or her business case, practice and prepare the documentation for each step, and then develop and deliver a written and oral presentation to the client. Because Darin has experienced the reality of various e-learning related rejection, his tips for overcoming fears and rejection ring especially true. The examples he provides of innovative learning techniques and e-learning providers will save you precious research time. Once again, Darin has written a practical, easy-to-use and timely book on an important topic. It is refreshing to hear the voice of a practitioner (not a mere theorist) who is on the leading edge of e-learning.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Good sound advice and examples to back it up!, April 14, 2002
By 
Darrell Woelk (Austin, TX United States) - See all my reviews
This review is from: Selling E-Learning (The Astd E-Learning Series) (Paperback)
Selling e-Learning to management requires more than just understanding the solution. You also have to understand the problem. Darin Hartley understands both and his book is chock full of advice on when (and when not) to use e-Learning. The book leads you through the process of creating a business case for e-Learning. But just as important is his chapter on overcoming management objections and his chapters on e-Learning success stories. These will arm you with the information and the confidence you need to make the case for e-Learning in your company!
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0 of 1 people found the following review helpful:
4.0 out of 5 stars Justifying is only half the way to Selling, March 19, 2006
By 
Brian K. Seitz (Eatonville, Wa USA) - See all my reviews
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This review is from: Selling E-Learning (The Astd E-Learning Series) (Paperback)
The book is titled selling, while the materials inside are useful to help build a case for e-learning, I found it lacked the selling aspect of the equation. Should really be titled buiding a business case for e-learning. As it never really gets you into sell e-learning with much depth as a business or as an internal e-learning developer.

However, the materials that were present were concise and useful.
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Inside This Book (learn more)
First Sentence:
If you are one of the thousands of training and development professionals attempting to make sense of the phenomenon of e-learning, try the following exercise as a way to validate your confusion about e-learning and the marketplace "noise" that surrounds the term. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
attach rate, literacy course, business case
Key Phrases - Capitalized Phrases (CAPs): (learn more)
All Rights Reserved, Conoco University, Explaining the Benefits of E-Learning, Recertification Tool, Using Success Stories
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Concordance | Text Stats
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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