The first and only book on the subject of understanding and selling to multicultural new home buyers.
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Book Description
Editorial Reviews
Review
"Thank you for providing such a valuable program to our salespeople." -- Philip C. Gribbons, V.P. Sales & Marketing - Engle Homes, Orlando, FL
About the Author
Michael Lee has been a real estate sales representative and broker since 1977. Since that time he has sold millions of dollars worth of residential and commercial real estate, as well as new homes and syndications.
Mr. Lee is a nationally recognized multicultural expert and consultant who appears regularly on television. Michael is a member of the National Speakers Association and is the first Asian American in history to be awarded the Certified Speaking Professional (CSP) Designation. He has spoken at numerous National Association of Realtors conventions, as well as for Home Builders Associations across the country and recently was a featured presenter on selling new homes to multicultural buyers at The Pacific Coast Builders Conference Western Building Show in San Francisco.
Michael is an associate consultant and training facilitator with New Home Specialist Inc., and his real estate clients include: Celebration Homes, BankAmerica Mortgage, Ryland Homes, Fidelity National Title, Centex Homes, GMAC Mortgage, Old Republic Title, Engle Homes, HomeBanc Mortgage, First American Title, Venture Homes, among many others. Additionally, he also conducts multicultural training in industries outside real estate including automobile sales, public transportation, financial planning and law.
He is often called as an Expert Witness in court cases where culture is an issue and has also been an Arbitrator for the American Arbitration Association. His articles on multicultural beliefs have appeared in both state and national publications and he is the author of Opening Doors: Selling to Multicultural Real Estate Clients.
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4.0 out of 5 stars
Selling to Multicultural Home Buyers (The Official New Home Sales Development System Series Volume 4 New Home Sales Strategies),
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This review is from: Selling to Multicultural Home Buyers (The Official New Home Sales Development System Series Volume 4 New Home Sales Strategies) (Paperback)
Very informative book. Will be exceptionally helpful for my salespeople.
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Inside This Book
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First Sentence:
Massive immigration into the United States, the greatest part from Latin America, the Pacific Rim and the Middle East, is unprecedented in our history. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
new home salespeople, multicultural buyers, new home sales professionals, new home buying process, new home salesperson, new home customers, multicultural customers, resale agents, new home buyers, negotiating countries, secret arrows, multicultural people, strong eye contact, people from other cultures, luck symbols Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, African Americans, Middle East, Native Americans, New York, Puerto Ricans, Feng Shui, Bob Schultz, Census Bureau, European Americans, Asian Indians, Eastern Indians, Latin Americans, Puerto Rico, Homeowners Association, Hong Kong, Republic of China, South America, Southeast Asia, Michael Lee, San Francisco, Some American New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Massive immigration into the United States, the greatest part from Latin America, the Pacific Rim and the Middle East, is unprecedented in our history. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
new home salespeople, multicultural buyers, new home sales professionals, new home buying process, new home salesperson, new home customers, multicultural customers, resale agents, new home buyers, negotiating countries, secret arrows, multicultural people, strong eye contact, people from other cultures, luck symbols Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, African Americans, Middle East, Native Americans, New York, Puerto Ricans, Feng Shui, Bob Schultz, Census Bureau, European Americans, Asian Indians, Eastern Indians, Latin Americans, Puerto Rico, Homeowners Association, Hong Kong, Republic of China, South America, Southeast Asia, Michael Lee, San Francisco, Some American New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 83
books:
See all 83 books this book cites
2
books
cite this book:
- The Official Handbook for New Home Salespeople by Bob Schultz on page 29, page 35, and Back Matter
- Middle East (Pt. 19) in Back Matter (1), and Back Matter (2)
- Beyond Culture by Edward T. Hall in Back Matter (1), and Back Matter (2)
- Middle East Review: All the Central Asia States of the Former USSR, Plus Countries Such as Libya, Egypt and Algeria by Hunter Publishing in Back Matter (1), and Back Matter (2)
- Smart Selling Techniques by Bob Schultz on page 113, and Back Matter
See all 83 books this book cites
- Motivating Hispanic Employees: A Practical Guide to Understanding and Managing Hispanic Employees by Carlos A. Conejo in Back Matter
- Smart Selling Techniques by Bob Schultz in Back Matter
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