Selling on the Net: The Complete Guide [Hardcover]

Herschell Gordon Lewis (Author), Robert D. Lewis (Author)

Book Description

Publication Date: November 1996

Here are the secrets to make great presentations and writing copy for the Internet. Included are insider's tips for using "Netiquette", guidance for putting more selling power into your presentations, creative ideas for tailoring offers and presentations to Net users and analysis of existing sites and pages.

Editorial Reviews

Review

Is the Internet really the right medium to use for a business? This question and many more will be answered here, in a discussion of the basic principles of interactive marketing and its applications to the business environment. There are plenty of guides on the market on how to sell via the Internet: this packs in illustrations and examples which explain all facets of Internet applications. -- Midwest Book Review

Product Details

• Hardcover: 240 pages
• Publisher: NTC/Contemporary Publishing Company (November 1996)
• Language: English
• ISBN-10: 0844232335
• ISBN-13: 978-0844232331
• Product Dimensions: 9.4 x 7.6 x 0.9 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,545,726 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

20 of 21 people found the following review helpful:

5.0 out of 5 stars Easily Become An Online Global Business Participant!, September 27, 1998

By A Customer

This review is from: Selling on the Net: The Complete Guide (Paperback)

     Members of the online community have many fine books available to them to help sell their products and services online. Many of these books, however, are either too technical or packed with an incredible amount of material too much for the average person to take in. Herschell Gordon Lewis and Robert Lewis have teamed up to write Selling on the Net to offer a reader-friendly guide on selling online that doesn't require a college degree to understand!

     The book covers a wide range issues that online business people must take seriously if they want to successfully market what they have to offer. Factors to consider include establishing an effective online presence, understanding and putting to use effective Website design principles, effectively promoting yourself online, grabbing and keeping attention, tailoring your presentation for the online community, and knowing how to conduct online business.

     The team of Lewis and Lewis provide readers with plenty of instructions for getting the ball rolling, including helpful information about the Internet and goal-setting to achieve favorable results. Chapters on Website design, tailoring content for online use, and promotion stand out from the rest. Effective transmission and reception of a good sales pitch are definitely necessary to succeed online. Plenty of examples, both good and bad, are provided to aid readers to determine what options and techniques are best for them.

     The authors contribute much in the way of setting up shop online for the average reader. They encourage innovation rather than clinging to a rigid set of rules, growth rather than remaining content. The easy-to-read flowing style, the frequent injection of humor, and a deep sense of personal involvement in the lives of others makes this a good resource to consider. Supplement it with several good HTML and creative Website design books and you'll soon be ready to become an online global business participant!