About the Author
Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). After teaching electronics at the University of La Réunion, France, for several years, Patrick spent 15 years in Sales, heading Global Business Development efforts first at Silicon Graphics then as Executive Director of Business Development at LinuxCare (a pre- IPO company founded by Kleiner Perkins). In the course of selling multi- million- dollar super- computers to NASA, Boeing, Shell, Canon, BMW and Airbus among others, he met with some of the smartest people on earth and he became fascinated by the human mind. Using this newfound knowledge, his engineering background, his sales expertise, and a compelling desire to seek the truth about Sales & Marketing, Patrick developed the Selling to the OLD BRAIN model, the only language that talks directly to the decision- maker: the OLD BRAIN. Patrick is currently serving as Chief Impact Officer at SalesBrain. To get a diagnostic on the Selling to the OLD BRAIN impact of your sales organization, contact Patrick at: firstname.lastname@example.org
Christophe Morin- Co-author.
With over 18 years of marketing and business development experience, Christophes passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Before joining SalesBrain, Christophe was Chief Marketing Officer for Star Networks, a public company that develops private networks for Fortune 500 companies. Previously, he was VP of Marketing and Corporate Training for Canned Foods, Inc, the largest grocery remarketer in the world. During a six- year tenure as President and C. E. O. of French- owned Doublet Manufacturing, Inc, he won a highly competitive multi- million dollar Olympic bid in 1996. Christophe graduated from ESC Nantes with a BA in Marketing, and received an MBA from Bowling Green State University. Christophe now serves as Chief PAIN Officer at SalesBrain. For a consultation on how to identify and overcome your Prospects PAIN, Christophe can be reached at:email@example.com