Selling Online for Dummies [Paperback]

Leslie Heeter Lundquist (Author)

Book Description

Publication Date: March 2, 1998 | ISBN-10: 0764503340 | ISBN-13: 978-0764503344

This text shows readers what is necessary to turn an ordinary Web site into a link to a new market, where millions of customers can be reached. Topics include preparing or designing a Web site to be a point of transaction, handling payments from alternative money systems to credit cards, security concerns for the reader and their customers, and how best to present their products. Readers should have all the information they need to guide them through designing and setting up their own online shop, as well as being given the ability to benefit from a fast-growing market. The accompanying CD-ROM includes Internet access software, demos of software payment solutions, sample "commerce enabled" Web pages and freeware/shareware utilities for tracking transactions.

Editorial Reviews

Amazon.com Review

Once again the Dummies series takes a seemingly complex skill and presents it clearly with simple language, common sense, and a friendly presentation. The emphasis of Selling Online for Dummies is less on sales skills (which are covered in Marketing Online for Dummies from the same series) than on the nuts and bolts of setting up and running an actual sales site on the Web.

Lundquist guides the online entrepreneur-to-be through the maze of developing an effective store. She breaks the basic knowledge into six sections that discuss the thinking that should go into a sales site design; the technical matters of selecting hardware and software and maintaining the site; how to develop selling content; how to make a site strong through sound advertising practices (no spam advised here), database use, and customer service; the tricky area of accepting payment online; and the safe areas of Internet commerce law (an especially valuable chapter). Lundquist finishes with the customary Dummies series "Parts of Tens," three lists of top-10 tips to maximize chances of success. An enclosed CD-ROM contains software useful in constructing an interesting online store. --Elizabeth Lewis

Product Details

• Paperback: 384 pages
• Publisher: John Wiley & Sons Inc (Computers) (March 2, 1998)
• Language: English
• ISBN-10: 0764503340
• ISBN-13: 978-0764503344
• Product Dimensions: 9.2 x 7.3 x 1 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 2.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,923,658 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

2.0 out of 5 stars Not helpful, June 9, 1999

By A Customer

This review is from: Selling Online for Dummies (Paperback)

As a web-developer in the process of setting up a cyber-store I found this book quite inadequate. It covers the relevent topics - shopping carts, credit cards, ISPs, etc. but it never addressed any of my basic questions. I never got anything(idea, advice, tip) that I could apply to my cyber-store. I had to refer to many other books.

3 of 5 people found the following review helpful:

4.0 out of 5 stars Great, February 19, 1999

By 

[e-mail] (United States) - See all my reviews

This review is from: Selling Online for Dummies (Paperback)

Selling Online for Dummies complements Marketing Online for Dummies. As an individual who is starting an Internet Consulting business, I found both books to be very informative.

2 of 6 people found the following review helpful:

2.0 out of 5 stars No useful info., July 3, 1999

By A Customer

This review is from: Selling Online for Dummies (Paperback)

Not much I can say about this book. Waisting of time and money