Selling for People Who Hate to Sell: Everyday Selling Skills for the Rest of Us [Paperback]

Bridgid McGrath Massie (Author), John Waters (Author)

Book Description

Publication Date: September 4, 1996

Everybody has to sell something to someone, sometime! Whether we realize it or not, most of us "sell" everyday. For some it's selling their spouse on which new car to buy. For others, it's selling their boss on a project proposal. If you're an accomplished salesperson, it's easy, but what if you don't know how to sell?
To the rescue comes Brigid McGrath Massie and Selling for People Who Hate to Sell. Written for the so-called "non-salesperson" this book is a powerful resource for anyone who wants to improve his or her performance or marketability.Written in a hip, humorous style, this book gives readers the fundamentals, including how to:

Create effective presentations
Cope with work-related stress
Develop strategic business relationships
Run an effective meeting

Selling for People Who Hate to Sell is one book that will help anyone find the success that comes with effective, purposeful selling.About the Author
Brigid McGrath Massie is an award-winning business consultant, teacher, and professional speaker. She has provided training for many Fortune 500 companies, including Pacific Bell, McCormick Shilling, Vinters International, and the Northrup Corporation. She self-published What Do They Say When You Leave the Room with John Waters. Massie has an MBA from Pepperdine University and an MSW. John Waters is a professional writer.

Editorial Reviews

Amazon.com Review

No matter what their trade or profession, everyone--at least on occasion--needs sales skills. Selling for People Who Hate to Sell, by business consultant Brigid McGrath Massie with John K. Waters, is a breezy but helpful guide to the basics for those who lack them. Combining motivational tidbits with rock-solid suggestions, it actually sells the reader on the need to develop such expertise while imparting advice that virtually anyone can follow.

Review

If you think you're not in sales, think again!

See all Editorial Reviews

Product Details

• Paperback: 208 pages
• Publisher: Prima Lifestyles (September 4, 1996)
• Language: English
• ISBN-10: 0761506659
• ISBN-13: 978-0761506652
• Product Dimensions: 8.2 x 5.4 x 0.6 inches
• Shipping Weight: 6.4 ounces
• Average Customer Review: 2.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,183,931 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

1.0 out of 5 stars I learned nothing about selling from this book!, July 9, 1999

By 

[e-mail] (Coconut Creek, Florida) - See all my reviews

This review is from: Selling for People Who Hate to Sell: Everyday Selling Skills for the Rest of Us (Paperback)

I was very excited about this book - until I started reading it. The first half of this book focuses on telling us why we need to have sales skills and insisting that salespeople are really not horrible people. (If I really wasn't interested in selling, I obviously wouldn't be reading the book in the first place!) The second half of the book covers several topics on living a productive life in general, such as striving for excellence rather than perfection. While all of this may be good advice, most of it is just common sense and there is virtually nothing that relates specifically to selling.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Outstanding work on sales for everyone (even shy people), July 6, 1999

By A Customer

This review is from: Selling for People Who Hate to Sell: Everyday Selling Skills for the Rest of Us (Paperback)

This entertaining, engaging work left me laughing! Brigid's style and real life examples showed me how sales are a part of everyone's life -- and a valuable skill set that one must embrace regardless of their vocation to be successful. This book should be required reading for anyone in the business world who want to be successful!

1.0 out of 5 stars The subject is selling but the authors wonder off subject...., April 12, 2008

By 

darkguardian2 "darkguardian2" (San Diego, CA United States) - See all my reviews

This review is from: Selling for People Who Hate to Sell: Everyday Selling Skills for the Rest of Us (Paperback)

Found this in the library and since I deal with customers daily I need some guidance. Instead of covering the art of selling, finding leads, upselling etc, the authors starts out by first saying no matter what your job is you are a salesman. Your selling your service, making an impression for the company you work for with each contact with a customer or potential customer. The next chapter gave a test on myths of being a sellsman but then they got totally lost. The authors covered communications, managing meetings, writing a 30 second message, preparing a presentation, comparison between being perfection and excellence, and the whole book litterd with idiom. but nothing on selling. The author gives stories of consulting jobs and being a customer walking a way from sales like a badge of honor on 4 occasions. It seems the authors did very little selling but is a consultant that specializes in finding faults in others presentations in selling to get customers. I did like the message regarding everybody is a salesman but the author has little experience to pass on to the reader even with the support of a ghost writer. There were only 180 pages and I get everything from world opinion on changing and things aren't the way they use to be. Little selling to be learned from this book. The author also borrowed heavily from other books some I've read already making this a more a book about working smart than selling.