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3.0 out of 5 stars
A compendium of articles and papers,
By Gearhead (Virginia USA) - See all my reviews
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This review is from: Selling the People's Cadillac: The Edsel and Corporate Responsibility (Hardcover)
There was no good description of this book, published in 1976, before I ordered it, but I am an Edsel owner and very interested in automotive history, particularly the Edsel. The book is really a collection of individual papers, magazine articles, etc. many of which are general articles on corporate failure. There are many specifically about the Edsel, written in the late 50s and early 60s or somewhat after. Those were very good and added some perspective to my understanding of what occured in that period. I'm glad I bought the book, but it is probably not for everyone.
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