Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 (Planning, History and Environment Series) [Paperback]

Stephen Ward (Author)

Book Description

ISBN-10: 0419242406 | ISBN-13: 978-0419242406 | Publication Date: September 13, 1998

Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.

Editorial Reviews

Review

'Thoughtful, thorough and intellectually pleasing ... provides a historical perspective missing in earlier texts ... This is no dry and dusty academic tone or technocratic treatise on place marketing.' - Local Government Studies

'A fascinating tour-de-force, which is a great addition to the literature on urban regeneration and local economic development. It should be a great help to anyone putting a marketing brochure together.' - Planning and Design

'This book, both in content and style, was a pleasure to read. The text was delightfully illustrated with posters and other place selling graphics. Selling Places was a thoughtful study of how to market, and how not to market, communities.' - Ontario Planning Journal

'The reader interested in the aesthetics of advertising over the years will find much of value in this work.' - Enterprise & Society

'Ward's book, filled with delights, is beautiful, enjoyable and stimulating.' - H-Urban

About the Author

Stephen V. Ward is Professor of Planning History at Oxford Brookes University. He is author of Planning and Urban Change (1994) and The Geography of Interwar Britain (Routledge 1988).

Product Details

• Paperback: 288 pages
• Publisher: Routledge (September 13, 1998)
• Language: English
• ISBN-10: 0419242406
• ISBN-13: 978-0419242406
• Product Dimensions: 9.7 x 7.5 x 0.8 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,576,999 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Gem of a book, March 6, 2008

By 

Jim Kayalar, CMC (Jersey city, NJ USA) - See all my reviews

This review is from: Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 (Planning, History and Environment Series) (Paperback)

A must read for anybody in the destination marketing or tourism development business. The book starts with how marketing evolved, called "boosterism" at the time! Invaluable insight is gained into the marketing communications of the times as the book depicts the selling of the frontier, (US Midwest), selling towns and cities to the masses. There are numerous examples of ads used starting with the 1850's. Did you know that Atlantic City, New Jersey at one time was sold as "The Playground of the World"? Great book. Jim Kayalar is a certified management consultant and has consulted for tourism development organizations, hotels and resorts. His corporate web site can be found at [...]