|
|||||||||||||||||||||||||||||||||||
|
1 Review
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Gem of a book,
By Jim Kayalar, CMC (Jersey city, NJ USA) - See all my reviews
This review is from: Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 (Planning, History and Environment Series) (Paperback)
A must read for anybody in the destination marketing or tourism development business. The book starts with how marketing evolved, called "boosterism" at the time! Invaluable insight is gained into the marketing communications of the times as the book depicts the selling of the frontier, (US Midwest), selling towns and cities to the masses. There are numerous examples of ads used starting with the 1850's. Did you know that Atlantic City, New Jersey at one time was sold as "The Playground of the World"? Great book. Jim Kayalar is a certified management consultant and has consulted for tourism development organizations, hotels and resorts. His corporate web site can be found at [...]
|
|
Most Helpful First | Newest First
|
|
Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 (Planning, History and Environment Series) by Stephen V. Ward (Paperback - September 13, 1998)
$71.95
In Stock | |
 
| ||
