Top positive review
33 people found this helpful
Selling, selling... Sold!
on October 30, 2007
WARNING: This is a biased review. I adore the work of Kevin Hogan and Dave Lakhani and I buy everything they publish. I've been reading Dr. Hogan since the early 1990's and he's one of the few Ph.D.'s that knows how to get things done, be persuasive and teach me what he's doing. And Lakhani... Dave Lakhani is my favorite speaker to see live. This is the second time they have partnered-up and I'm writing more notes in the margin than is probably healthy. I can't get enough of Lakhani & Hogan's writing! If you are a student of persuasion and seek to turn your ideas into sales, of course you're already sold.
However... ==> Gary May, Mollie Marti, Eliot Hoppe and Larry Adams are all new to me. These are rising stars.
Larry Adams' advice on self-differentiation and branding is worth the price of the book.
Eliot Hoppe discusses being a sales manager and while this isn't my gig I was keenly aware of the important role of motivation and inspiration and the subtle use of persuasion he discusses.
Dr. Mollie Marti, well... you schooled me. Yes, I don't have a sales sytem detailed nearly as well as I should. Thank you!
Gary May, dude... you are a ball of energy to buy back sales like you describe. Okay, I feel wussy for not even knowing half of the ways you discuss making, closing and keeping a sale.
Great read! Thank you.