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5.0 out of 5 stars
Selling the Front Porch Candidate,
This review is from: Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding (Hardcover)
This is a book not to be missed by those wanting to understand why Harding was elected. Harding, viewed by several political bosses as the "best of the second-raters," had many on-going adulterous relationships that needed covering up, not to mention his inability to really connect with the public. His tendency to, in his words, "bloviate" when speaking, was, in reality, speaking without substance. Albert D. Lasker was brought in by the Republican Committee to fix that, with his public relations and advertising expertise.
Lasker was the past-master of what became known as "reason why" advertising, celebrity endorsements, and pre-emptive claims. All of these techniques were used in the Harding front-porch campaign. Albert Lasker is usually never mentioned by Harding biographers, but if you want to know how Harding, our worst president, could get elected, this book answers that question. |
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Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding by John A. Morello (Hardcover - April 30, 2001)
$99.95
In Stock | |
 
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