First Sentence:
Why is it hard to get senior executives and practitioners on the same side regarding the value of project management?
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Key Phrases - Statistically Improbable Phrases (SIPs):
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selling project management, senior executive expectations, successful sellers focus, iron triangle arguments, frame project management, describing project management, appropriate project management tools, unsuccessful sellers, executive framing, sell project management, senior executive interest, presenting project management, project management education, accidental project manager, credibility with senior executives, very successful sellers, very successful consultants, describe project management, executive language, senior management expectations, informal communication practices, corresponding item numbers, interest senior executives, link project management, please indicate your level
Key Phrases - Capitalized Phrases (CAPs):
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Project Management Institute, University of Calgary, United States, Total Answering Total, Disagree Agree Agree, Net Agree Net Disagree Mean Base, Respondents Anticipating Participation, Sage Publications, Research Conference, Academy of Management, Government Extension, Newtown Square, Thousand Oaks, Total Base, Administrative Science Quarterly, Kam Jugdev, New York, The Certified Associate
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