Customer Reviews

Selling Retail (Book One and Two)

5 star:		(8)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

John F. Lawhon has tapped into the meat of sales. The opportunity to create enormous amount of income is at the tip of the readers hand. He has mapped out a direct line to financial stability all one needs to do is follow the map. I have personally taken a retail furniture store from 30,000+/per month to 65,000-75,000/per month in less than a year by following his guide lines.

There is so much information in this book it must be read continuously. Thank you John F. Lawhon for sharing your knowledge with the public. I look forward to reading your future books. This one book alone will make you money.

Mr. Lawhon found the answers to the questions I have been asking. What is a customer? What is the difference between a successful and less than successful salesperson? It is clear that he cares about retail selling and truly is there to help. This book as well as the selling bible are a must read for everyone in the business of selling no matter what you sell!!!!!!!!

This is a great book for all retail sales professionals new and old. This is probably THE best sales book I've ever read and I've read alot of them. This book is a must have for those who are serious about the craft of selling.

Selling Retail is the single best, most profitable book on retail selling ever written. I have a library of over 1,000 sales & marketing books. Didn't know there were that many, did you? This is the one I recommend. Mr. Lawhon has defined every part of the sales process (that in itself makes this a worthwhile read). The section where he shows how to take a customer through the entire sales process is lucid, and obviously comes from decades of owning a profitable retail store. I sell close to a million dollars a year out of a small retail store. I credit intelligence, hard work, willingness to go the extra mile, willingness to learn, and this book with my success. I have also heard the companion tapes. They aren't as thorough as this book.
Want to know why the economy is lagging? Want to know why retail sales are off? Because retail salespeople aren't effectively giving customers what they want. Want to go from a 15% closing rate to an 80% plus closing rate? The answers are here. Need a training manual for your sales force? This is it. I'm a retail advertising & sales trainer. I won't write a retail selling book. This book is the reason. It's all here. I wish I had written it.

"Selling Retail" is written in an easy to follow, conversational tone, and is full of useful, practical advice and anecdotes that will help you to succeed in sales. It's been a few years since I've cracked my copy open, but the most useful advice I got from the book was this: "A salesperson's job is to give the customer the information they need in order to make the best decision for them." Do that and your sales will go up, up, up.

This book will make you money! Even though the cases are from a furniture store they are applicable to any sales environment. I deeply thank the author for sharing the lessons he learned the hard way which I got to benefit from for a measly 20 bucks. Probably the best 20 bucks I have ever spent in my life, period. Fifteen years later in sales and I can't begin to express my gratitude to Mr. Lawhon. If you have the heart to succeed and are willing to try and you just don't know how, start here.

Furniture Sales
Auto Sales
Trade Show Sales
Clothing Sales
Appliance Sales
Specialty Retailer Sales...

So many people concentrate on etail and 'professional' selling, that they forget that this classic 'how to sell on the sales floor,' was once (and still could be) a wonderful route to the American Dream.
If you are a commissioned 'floor salesperson,' buy this book, learn it's lessons, and make your fortune.

The book was in pristine condition and arrived on time. Pleasure doing business with this vendor.

I'm sure once you wade through all of his unsupported statistics, you'll find some useful advice from Mr. Lawhon, but I'm completely turned off by his assertions of 75% of this and 25% of that, for which he has no documentation. If only I still owned the book (I was reimbursed for it by my employer), I would go back through it with a pen and redline all the useless crap. After reading Book One, I feel discouraged, which is perhaps what the author wanted--to discourage anyone who wasn't wholeheartedly committed to selling. (I started to write "110% committed," but then I would be guilty of misusing percentages in much the same manner as Mr. Lawhon.)