"Selling on 'the River' teaches the basics of selling on Amazon.com in language eBay sellers can understand. With over 60 million visitors per month, Amazon is a great way to expand your business. However, Amazon is not eBay. This book will teach you selling basics, as well as potential pitfalls. It also covers ways to help you stand out from the competition.
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About the Author
Steve Lindhorst has navigated the waters of ecommerce for over a decade. In 2000, he joined the staff at eBay's headquarters in San Jose, CA. In 2002, he began traveling the United States as one of seven national eBay University Instructors. Steve is a recognized expert on eBay and Amazon and has been a featured speaker at major seller conventions for many years, including eBay's own "eBay Live!" He actively sells on both eBay and Amazon. He resides in California and writes a newsletter that provides tips and advice for small online sellers at www.MultichannelSurfer.com.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
2.0 out of 5 stars
Basic information,
This review is from: Selling on 'the River': The eBay Seller's Guide to Amazon.com (Paperback)
If you're a eBay seller and looking for expanded sales, this might be a book for you. I say might because this book brings information together that is already available on Amazon. The book will save you time in searching for the same informaton and offers some examples. The book needs updating and doe not reflect current information.
4 of 6 people found the following review helpful:
1.0 out of 5 stars
complete waste of time....stay away rom this book!!!,
This review is from: Selling on 'the River': The eBay Seller's Guide to Amazon.com (Paperback)
I bought this book after a few weeks of my selling venture on Amazon.com. After hearing the glorious testimony in World Wide Brands and [...], I took te bait. What I learnt in my 2 weeks of my personal experience is more info than what this book gave. Very basic information, which any one can get by simply going to the sellercentral help. No information on search visibility or any thing to increase your sales. Just plain garbage showing you how to create a product page, how to list and how to send feed back requests. I think all these can be seen for free in youtube. Amazon has put out some good video documentation for new sellers. All in all, this book is a complete waste of time if you are thinking on improving your sales or getting tips on selling on Amazon.
2 of 4 people found the following review helpful:
4.0 out of 5 stars
3 Words. Helpful! Helpful! and Helpful!,
This review is from: Selling on 'the River': The eBay Seller's Guide to Amazon.com (Paperback)
If you are listing or selling anything on eBay or Amazon this is a must have. I really enjoyed the simplicity and step by step instructions that provide useful tips for listing merchandise quickly.
"Selling on the River" has screen shots that are useful for navigating/browsing through the complex matrix of Amazon. I'm surprised the help menu from Amazon isn't as useful as this book. This book is simple and smart. Well worth the investment it will pay back in time savings. It's easy to read in a humorous style that will make eBay sellers think and Amazon sellers prosper. I hope he writes a second book.
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