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Selling the Sea: An Inside Look at the Cruise Industry Hardcover – November 13, 1996


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Editorial Reviews

From Library Journal

While not as impressive as transatlantic crossings on the great black-hulled ocean liners must have been, the smaller, slower cruise ships now provide the closest thing to seafaring adventure for the middle class. In this authoritative work, Dickinson, the president of Carnival Cruise Lines, and travel industry expert Vladimir (The Complete Travel Marketing Handbook, NTC Pub., 1992) offer an overview of the industry along with their business philosophy. They begin with an interesting history of oceangoing passenger vessels. Primordial cruises of the 19th century included passengers such as Mark Twain, who noted the mighty appeal of cruises to travelers between the ages of 40 and 70. The authors then turn to a thorough but numbing discussion of marketing strategies to ensure that no berth go unfilled. And yes, no book on cruising would be complete without mentioning the television show that benefited "every cruise ship afloat"?The Love Boat?as the authors bring on actor Gavin MacLeod (Captain Stubing) to say some nice things about the industry. Recommended for business collections.?Ben O'Sickey, "Library Journal"
Copyright 1996 Reed Business Information, Inc.

From the Publisher

Written by the man who helped make Carnival Cruise Lines the largest cruise line company in the world and a travel and tourism expert, this book is the guide to marketing in the cruise industry. It takes the reader through the basics of the cruise line industry, ship operations, and on-shore business operations--while continually sharing the business secrets of one of the leading figures in the travel industry. Includes insider information, anecdotes, background, and history. Explores all aspects of marketing a cruise line.
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Product Details

  • Hardcover: 384 pages
  • Publisher: Wiley; 1 edition (November 13, 1996)
  • Language: English
  • ISBN-10: 0471120014
  • ISBN-13: 978-0471120018
  • Product Dimensions: 6.3 x 1.2 x 9.6 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,759,020 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

16 of 18 people found the following review helpful By A Customer on August 9, 1999
Format: Hardcover
I have to admit I was a bit concerned about an "impartial" book about the cruise industry written by the president of the world's largest participant. I was dead wrong. Bob Dickinson and Andy Vladimir have written a no-holds-barred, painfully honest account of the state of today's cruise industry. They don't mince words when it comes to the actual decline of cruisers! They finish up with a case study of an ideal cruise only agency that makes sense.
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11 of 12 people found the following review helpful By Thomas L. Smith on October 1, 2002
Format: Hardcover
This book provides a facinating behind the scenes look at the cruise industry, from the ship to the home office to the travel agent. I was expecially surprised on how broad based it was, although Carnival (Bob Dickinson is president of that company) does play a prominent role. For example, a section on advertising features old Carnival ads. However, the book does include quotes from presidents of all major cruise lines, and the book freely uses examples from other major cruise lines. That said, it is a great book if you want a behind the scenes look at the industry, or work in the travel industry.
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7 of 7 people found the following review helpful By David L Zumchak on February 11, 2002
Format: Hardcover
As a previous reviewer noted, thes is very much a business text book focusing on the cruise industry, probably aimed at people working in (or preparing for working in) travel agencies. There is some interesting general information in the early chapters, but then gets dry quickly.
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11 of 13 people found the following review helpful By mmcginle@columbus.rr.com on December 25, 1997
Format: Hardcover
This book is a very good business book about the cruise industry. It explains how Bob and everyone else at Carnival fill up the ships week after week. It is a very good book to use as a textbook in Travel or Cruise Industry classes. I hope the book is kept updated every few years.
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5 of 6 people found the following review helpful By Peter Laing on July 23, 2007
Format: Paperback
This is a fascinating account of the US-based Cruise business. Now in its second edition, the authors contrast their views of a decade ago with where the business is today. The strongest part of the book in my view is the discussion of the different ways the cruise lines have built - and plan to continue to build their businesses. Interestingly the clarity of the strategic thinking varies from the clear and focussed (Carnival) to some other, weaker, waffle. Reading this it becomes clear that Carnival's growth to number one has been no accident. Other parts of the book are not as strong (the history section has some schoolboy howlers) or not as interesting to this reader (how to run a Travel Agency). Nonetheless, an invaluable insight into the cruise business, and a lot better than some of the other gossip-driven 'histories' out there.
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3 of 3 people found the following review helpful By Michel Louagie on January 9, 2010
Format: Paperback Verified Purchase
A must read for anybody involved with cruises (travel agents, cruise writers, and even passengers who cruise frequently). Lots of info but never boring.
A liitle outdated now. A new edition should be welcome.
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5 of 6 people found the following review helpful By Allan R. Miller on July 18, 2007
Format: Paperback
Another hit by the authors whose book provides insight into the workings and the "goings on" of the cruise industry. This book should be read by all interested in the cruise industry to include practioners, travel agents and academics.
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