Selling the Secret to Success (Hardcover)

~ Grant Cardone (Author)

Editorial Reviews

Product Description

Product Description

Selling is as vital to success as food, water and oxygen are to a body. Selling is not a career or a job for a few, but a MUST in order to solicit support from others, get and keep a job, build, a company, get a promotion, get a loan, raise money, buy or sell a house, get elected, hire great people and ultimately to make your dreams come true.

Readers are saying, "This is the first new information written on selling in fifty years!" Selling is not a career but a prerequisite for creating any level of success.

Selling the Secret to Success is a fast read, loaded with specific actions you can take in the "real world" that will get you where you want to go!

The author, Grant Cardone, is a self made American Rag to Riches story of the 21st Century, who will show you exactly how to sell your products, your ideas and your dreams to make your goals a reality.

This is some of what others are saying:
"I just finished reading, Selling the Secret to Success and it is the single best book on Selling I have ever read and I have read them all." MH,CEO

"After reading just three chapters I ordered 100 books for my clients." HJ, CEO

"This book is easy to read and amazing, full of exact actions I can take to expand my business." RB, Contractor

"The first new ideas on selling in fifty years. Cardone is the next Tony Robbins, Dale Carnegie and Zig Ziglar all in one." CW

"I am making sure everyone of my department heads read this book This is a must read for anyone who wants to succeed at life." HT, VP Auto Group

"After reading just one chapter I booked a job I have been trying to get for months." KK, Actress

About the Author

Grant Cardone is the entrepreneur for the 21st Century. Starting from nothing, he is founder and owner of three multi-million dollar companies: a successful software company, a sales training and consulting business, and a real estate company with a portfolio valued at over 100 million dollars. Cardone also speaks internationally to industry leaders, managers, CEOs and entrepreneurs on sales, money, finance, business strategies and business expansion. The author of Selling The Secret to Success, Cardone's recently released first book stresses the importance of selling to any career. "While the business schools suggest that undercapitalization is the number one reason a business fails," says Cardone, "the ONLY reason a business or individual actually fails is the inability to sell their products, services and ideas in quantities great enough to fund the company or individual."

Cardone has a proven track record in the development of revolutionary and pioneering techniques that have been validated for creating wealth and success. Cardone made his first impact in the business world when he literally rewrote the sales methodologies used by the automotive industry. It became obvious to him that long held sales strategies were ultimately ineffective and in need of change so he created Information Assisted SellingTM, a series of consumer driven applications that enable dealerships to effectively service customers by making the buying process painless, fast and professional. His approaches are now endorsed by the most successful automobile dealers around the world and most of the major manufacturers.

As a real estate investor, Cardone started with one home and parlayed it into apartments, shopping centers and development opportunities with over 200 million dollars bought and sold. One of the few voices who reject the constant negative media drumbeat about the economy and in particular, the state of the national housing market, Cardone offers his expertise on a number of current issues:

Lending -- While all the pundits are saying that loans aren't available to the residential consumer, Cardone affirms the availability of sound financing in a market brimming with opportunity.

Sub Prime -- Concerning the sub prime loan crisis, Cardone points the finger at the builders who negotiated fraudulent loans, thus creating the current mortgage crisis, not the consumers taking on adjustable loans.

Residential Real Estate - Cardone believes this to be the best real estate opportunity in the last 25 years and suggests that America is ON SALE.

Home Buying Tips -- Cardone's three basic tips to buying real estate are also discussed in the video: Home Buying Tips Video by Grant Cardone. Among his tips that buck conventional wisdom is his contention that it doesn't always make sense to buy the least expensive home but rather the "trophy property" in the neighborhood. By implementing Cardone's simple formulas, thousands of individuals have flourished in the ebb and flow of an ever-changing real estate market.

Gas Prices -- Cardone has also been focusing on what the media refers to as the 'gas crisis.' Although he realizes the price of fuel is causing concern and pain for many Americans, Cardone believes the 'crisis' is a bit exaggerated. Pointing out that Americans have paid below world prices for years, not just for gas but for food and housing as well, Cardone says Americans must become more disciplined when it comes to how they use gas, electricity and shopping. Among the tips he puts forth is that we must use our cars like a piece of equipment that serves to increase our production. Americans must calculate their exact increase in fuel expenditures so that they are aware of the exact amount of additional revenue that their lifestyles require. $4 Gas Solution by Grant Cardone

Product Details

• Hardcover: 167 pages
• Publisher: Card1 Publications; 1st edition (April 12, 2008)
• Language: English
• ISBN-10: 1605853933
• ISBN-13: 978-1605853932
• Product Dimensions: 8.4 x 5.6 x 0.8 inches
• Shipping Weight: 4.8 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #567,582 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Simply Amazing, April 23, 2008

By	Derek Simonds "Always Learning" (FL) - See all my reviews (REAL NAME)

This book really does something that no one else has done before. It explains in simple language that everyone on this planet is in sales. That's right everyone. In all walks of life we are either getting sold or selling. This book gives you techniques that you can use today to improve your sales, your personal life and your long term wealth. This is my first review ever and I am only doing it because I felt the book was too good to be passed up.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Excellent overall ideas, some absurd comments diminish the delivery, October 7, 2008

By	Charles Ashbacher "([e-mail])" (Marion, Iowa United States([e-mail])) - See all my reviews (TOP 50 REVIEWER)

While I agree with the main points the author puts forward, I disagree with some of his tactics and justifications. I wholeheartedly agree that almost every interaction between two or more people is an act of selling. Money may not change hands and the act may only involve the exchange of virtual goods, but it is still an act of negotiation where the parties each gets something they want. Exceptions to this are situations where there is a significant power differential where one must do what the other says.
Another important point is that to be successful you have to work hard and be positive and confident. Nothing will destroy your confidence in another than observing that they lack confidence in themselves. Obviously, if they don't trust themselves, why should you?
My points of disagreement are when the author goes over the top. On page 71, the author states "Do you know that there's enough money circulating on this planet for every human being to have a net worth of one-billion dollars?" The world population is over 6,000,000,000 so the author is claiming that there is over 6,000,000,000,000,000,000 dollars circulating through the world economy. This is nonsense.
On pages 72 and 73, the author states "It's even funnier when you consider that most people aren't giving you money, they're merely transferring numbers from one bank account to another. In most cases they aren't paying for it, someone else is." I am not sure whom the author is referring to, but when everyone I know purchases something, the transfer of money is out of their bank account and into that of someone else. That is giving them money. I have no idea how the author can possibly justify the second sentence in the quote. There are other points where the author goes a little outside the bounds of reality, but you get the idea.
In my opinion, it is unfortunate that the author loses track of the reality pointer, he really has some good ideas but somehow manages to poison them by making such unrealistic statements.

1 of 1 people found the following review helpful:

5.0 out of 5 stars This book, combined with his seminar is..., June 1, 2008

By	M. Eaton - See all my reviews (REAL NAME)

The book focuses on dispelling the myths "we all" have (in the way of our own success)...For me, I discovered that many of my so called "rules for success" were not really rules for MY success, but actually barriers to it!

This is a very quick read - and, combined with one of Grant's seminars (which are THE BEST!) - it provides the recipe needed for anyone to achieve any level of success in ANY area of their life. I am so happy he has written this book...I can't think of a person who I know that wouldn't greatly benefit from reading it.