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3 of 4 people found the following review helpful:
5.0 out of 5 stars
Enlightening,
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This review is from: Selling Sin: The Marketing of Socially Unacceptable Products (Hardcover)
Prior to my study on marketing and advertising, I had never really considered the role of selling socially unacceptable products (i.e. cigarettes, alcholol, porn) in our society. This book really helped me to realize the gap that exists and provided me with a wealth of information on the history of each of those markets, the issues and ethics behind them, the laws that govern them, and the design of their advertisements.Well-written and it provides a wealth of information - I strongly recommend it. |
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Selling Sin: The Marketing of Socially Unacceptable Products by D. Kirk Davidson (Hardcover - September 30, 1996)
$110.95
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