Selling the Sizzle: The Magic and Logic of Entertainment Marketing [Paperback]

Barry Avrich (Author)

Book Description

Publication Date: February 2, 2002 | ISBN-10: 0968840019 | ISBN-13: 978-0968840016

Sensational marketing book for all entertainment, event and sponsorship projects supported by some of the top professionals in the industry.

Editorial Reviews

Review

"This is the "Oglivy On Advertising" of this century. A Great Business Read". -- Brendan Calder, Professor of Strategic Management, Rotman School of Management, July 25, 2002

About the Author

Barry Avrich is a 17 year veteran and President of a leading North American advertising agency and a award winning filmmaker. This book is a follow up to his successful "EVENT AND ENTERTAINMENT MARKETING" published by John Wiley in 1994

Product Details

• Paperback: 178 pages
• Publisher: Maxworks Play Service Inc (February 2, 2002)
• Language: English
• ISBN-10: 0968840019
• ISBN-13: 978-0968840016
• Product Dimensions: 9.2 x 6.1 x 0.6 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,484,864 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars FUN, INFORMATIVE, USEFUL, August 5, 2002

By 

richard collier (Los Angeles, California) - See all my reviews

This review is from: Selling the Sizzle: The Magic and Logic of Entertainment Marketing (Paperback)

I have been in the advertising world for 22 years and this is the first book I have read that cuts to the chase and abandons untested theory.The book is filled with advice from people who are specialists and guide you down the right path. It does not matter that this book is focused on entertainment marketing, it's rules and tips are universal. I also teach marketing and I will strongly recommend this book to my students and fellow teachers. Bravo Barry!

5 of 5 people found the following review helpful:

5.0 out of 5 stars ESSENTIAL READING FOR ANY BIZ EXEC, May 10, 2002

By 

bill conner (New York) - See all my reviews

This review is from: Selling the Sizzle: The Magic and Logic of Entertainment Marketing (Paperback)

This is the first business book I have read that is useful, insighful and intelligent. As a Broadway producer and businessman, i found the book to be wonderfully light and yet profound. If you are in marketing, sales or entertainment...YOU MUST READ THIS BOOK!!

1 of 1 people found the following review helpful:

5.0 out of 5 stars MOVE OVER DAVID OGILVY, March 18, 2004

By 

richard cooper (Los Angeles) - See all my reviews

This review is from: Selling the Sizzle: The Magic and Logic of Entertainment Marketing (Paperback)

This is a superb tell all on how to inject the best of Hollywood into your business. From Broadway to Sunset Boulevard, this is is the new Ogilvy On Advertising. Bravo!