In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.
Selling Social Change
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Editorial Reviews
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"Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book."
--Peter Barnes, cofounder, Working Assets
--Peter Barnes, cofounder, Working Assets
"This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual."
--Mike Roque, executive director, Grassroots Institute for Fundraising Training
"Andy Robinson's workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you can't get to one of his workshops, this book will open your eyes to new avenues for earned income."
--Jan Masaoka, executive director, CompassPoint Nonprofit Services
"Selling Social Change (Without Selling Out) is loaded with practical, serious, yet witty insights about ways to deepen a nonprofit's income. I highly recommend Robinson's book to any organization seeking doable advice on financial sustainability."
--Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash
"You get all the how-to's: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book."
--Joan Flanagan, author, Successful Fundraising
From the Publisher
"Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book."
--Peter Barnes, cofounder, Working Assets
--Peter Barnes, cofounder, Working Assets
"This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual."
--Mike Roque, executive director, Grassroots Institute for Fundraising Training
"Andy Robinson's workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you can't get to one of his workshops, this book will open your eyes to new avenues for earned income."
--Jan Masaoka, executive director, CompassPoint Nonprofit Services
"Selling Social Change (Without Selling Out) is loaded with practical, serious, yet witty insights about ways to deepen a nonprofit's income. I highly recommend Robinson's book to any organization seeking doable advice on financial sustainability."
--Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash
"You get all the how-to's: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book."
--Joan Flanagan, author, Successful Fundraising
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
A great way to diversify your non-profit's income!,
By A Customer
This review is from: Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits (Paperback)
"Selling Social Change (Without Selling Out)" is a welcome new resource for all nonprofit fundraisers. Inspiring, well-written and full of practical tips, this book will help you determine whether or not your organization should pursue earned income revenue. Robinson is clearly committed to teaching social change activists all he knows about effective fundraising strategies. Take advantage of his 20 years of experience and buy this book!
3 of 7 people found the following review helpful:
3.0 out of 5 stars
Useful information, but you have to work to find it.,
By A Customer
This review is from: Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits (Paperback)
Author Robinson, who benignly describes himself as an "anti-capitalist," provides some useful information and guidelines for unsophisticated non-profit agencies contemplating social entrepreneurship. Unfortunately, he cloaks the good stuff with so much undisguised leftist, liberal activist commentary, he spoils it for those of us who tend to more moderate or conservative views about the merits of capitalism (historically the only successfully sustainable economic model). Still, most non-profits will find practical food for thought, even if they have to "hold their nose" while swallowing it.
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Inside This Book
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First Sentence:
When I was seven years old, I loaded my unwanted toys into my red Radio Flyer wagon and went door to door trying to sell them to the other kids in the neighborhood. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
earned income projects, food bank farm, social lenders, earned income strategies, exempt function income, replication manual, nonprofit entrepreneur, venture committee, earned income strategy, enterprise advocate, enterprising nonprofits, community loan funds, nonprofit ventures, passive investment income, unrelated business income, social entrepreneurs, without selling out, nonprofit enterprise Key Phrases - Capitalized Phrases (CAPs): (learn more)
Esperanza Unida, Global Exchange, Native Seeds, Native Harvest, Our Community Bikes, Organizing Project, Melpomene Institute, Grassroots Leadership, Excellent Poor, Women's Bean Project, New York, United States, White Earth Land Recovery Project, Hunger Coalition, New Mexico, Native American, Burns Bog Conservation Society, Jed Emerson, Plateau Restoration, Main Station Bikes, Years of Chicano History, Edward Skloot, Girl Scout, New Social Entrepreneurs, North America New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
When I was seven years old, I loaded my unwanted toys into my red Radio Flyer wagon and went door to door trying to sell them to the other kids in the neighborhood. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
earned income projects, food bank farm, social lenders, earned income strategies, exempt function income, replication manual, nonprofit entrepreneur, venture committee, earned income strategy, enterprise advocate, enterprising nonprofits, community loan funds, nonprofit ventures, passive investment income, unrelated business income, social entrepreneurs, without selling out, nonprofit enterprise Key Phrases - Capitalized Phrases (CAPs): (learn more)
Esperanza Unida, Global Exchange, Native Seeds, Native Harvest, Our Community Bikes, Organizing Project, Melpomene Institute, Grassroots Leadership, Excellent Poor, Women's Bean Project, New York, United States, White Earth Land Recovery Project, Hunger Coalition, New Mexico, Native American, Burns Bog Conservation Society, Jed Emerson, Plateau Restoration, Main Station Bikes, Years of Chicano History, Edward Skloot, Girl Scout, New Social Entrepreneurs, North America New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 29
books:
See all 29 books this book cites
5
books
cite this book:
- The Nonprofit Entrepreneur: Creating Ventures to Earn Income by Edward Skloot on 5 pages
- The Ecology of Commerce: A Declaration of Sustainability by Paul Hawken on 4 pages
- Revolution of the Heart by B. Shore on 4 pages
- Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson in Back Matter (1), Back Matter (2), and Back Matter (3)
- Anatomy of a Business Plan by Linda Pinson on page 75, Back Matter (1), and Back Matter (2)
See all 29 books this book cites
- Stir It Up: Lessons in Community Organizing and Advocacy by Rinku Sen in Front Matter, and Back Matter
- Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests by Mal Warwick in Front Matter
- The Fundraising Houseparty: How to Get Charitable Donations from Individuals in a Houseparty Setting by Morrie Warshawski in Back Cover
- Inspired Philanthropy: Your Step-by-Step Guide to Creating a Giving Plan, 2nd Edition by Tracy Gary in Back Matter
- Fundraising in Times of Crisis by Kim Klein in Back Matter
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