Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy! [Hardcover]

Frank J. Rumbauskas Jr. (Author)

Book Description

Publication Date: May 25, 2007

Praise for Selling Sucks

"Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!"
-Joe Vitale, author of The Attractor Factor and many other books

"I love to buy, so I'm going to give every salesperson I know a copy of this book. Maybe they'll finally stop the old-school, hard-sell shtick that compels me (and everyone else) not to buy."
-Michael Port, bestselling author of Book Yourself Solid

"Selling sucks, but making sales doesn't. Read Frank's book to learn the crucial difference that will almost certainly mean success or failure for your business in the new era of commerce."
-Mark Joyner, bestselling author of Simpleologywww.simpleology.com

"Ready to join the ranks of the top sales pros? Buy Selling Sucks. Apply its lessons. Then watch your results go through the roof."
-Randy Pennington, author of Results Rule!

"Rumbauskas has the ability to overcome the obvious and allow his readers to look at sales in a new dimension. While many people focus on sales tricks, Rumbauskas shows, in great detail, how to get your prospects to buy because they come to you informed and trustful of you before you even say 'hello.' He's one of those guys I listen to every time he speaks. He speaks out of tested methods and not opinion. Prior to marketing online, I spent fourteen years running some of the largest automobile dealerships in the USA. This is one book I would make recommended reading for every person who wants to become an elite sales professional. Selling Sucks is a money-making winner."
-Mike Filsaime, MikeFLive.com

"Selling Sucks is a must-read for any entrepreneur who wants to run a high-profit, high-integrity business. Rumbauskas's advice is inspiring, clear, and more importantly, easy to implement. It's honestly one of the best how-to self-marketing books on the market. Get this book now if you're serious about exploding your sales and making more money."
-Marie Forleo, author and Fox News Online Life Coachwww.thegoodlife-inc.com

"Rumbauskas has written an indispensable guide to moving from an average salesperson to a top sales pro. This is a must-read for anyone serious about their sales career."
-Paul McCord, author of Creating a Million-Dollar-a-Year Sales Income

Editorial Reviews

Review

"Whew! A terrific new book that blows the lid off the old-school methods of selling—which don't work anymore—and shows you how to make sales almost like magic! I love this book!"—Joe Vitale, author of The Attractor Factor and many other books

"I love to buy, so I'm going to give every salesperson I know a copy of this book. Maybe they'll finally stop the old-school, hard-sell shtick that compels me (and everyone else) not to buy."—Michael Port, bestselling author of Book Yourself Solid

"Selling sucks, but making sales doesn't. Read Frank's book to learn the crucial difference that will almost certainly mean success or failure for your business in the new era of commerce."—Mark Joyner, bestselling author of Simpleologywww.simpleology.com

"Ready to join the ranks of the top sales pros? Buy Selling Sucks. Apply its lessons. Then watch your results go through the roof."—Randy Pennington, author of Results Rule!

"Rumbauskas has the ability to overcome the obvious and allow his readers to look at sales in a new dimension. While many people focus on sales tricks, Rumbauskas shows, in great detail, how to get your prospects to buy because they come to you informed and trustful of you before you even say 'hello.' He's one of those guys I listen to every time he speaks. He speaks out of tested methods and not opinion. Prior to marketing online, I spent fourteen years running some of the largest automobile dealerships in the USA. This is one book I would make recommended reading for every person who wants to become an elite sales professional. Selling Sucks is a money-making winner."—Mike Filsaime, MikeFLive.com

"Selling Sucks is a must-read for any entrepreneur who wants to run a high-profit, high-integrity business. Rumbauskas's advice is inspiring, clear, and more importantly, easy to implement. It's honestly one of the best how-to self-marketing books on the market. Get this book now if you're serious about exploding your sales and making more money."—Marie Forleo, author and Fox News Online Life Coachwww.thegoodlife-inc.com

"Rumbauskas has written an indispensable guide to moving from an average salesperson to a top sales pro. This is a must-read for anyone serious about their sales career."—Paul McCord, author of Creating a Million-Dollar-a-Year Sales Income

From the Inside Flap

Selling Sucks. Especially when "selling" is a difficult, stressful process of trying to convince someone to buy from you, regardless of whether they need or want what you're offering. Millions of salespeople operate this way, caught in an endless dance of coercion, mistrust, and frustration. But it doesn't have to be that way!

It's time for a new methodology for selling. Rather than a confrontational, coercive relationship between seller and prospect, Selling Sucks offers a new way to sell—by partnering with customers to help them buy. Most sales happen because a customer wants to buy, not because a salesperson needs to sell. That's why new gimmicks from your bag of sales tricks will only get you so far. The real secret to sales success lies in learning how to help customers buy.

In this masterful guide to selling, Frank Rumbauskas shows you how to stop selling and start creating the conditions in which customers want to buy. Selling Sucks explains in step-by-step detail all the practical techniques and activities that top sales pros use to become sales superstars and stay there. Most important, you'll learn what all the best sales pros know—the secret to selling more is not to sell at all!

This one-of-a-kind sales system will work for any salesperson, small business owner, or independent professional. Forget about cold calling, blitzes, elevator speeches, overcoming objections, and sleazy closes. In this book, you'll learn how to tap into a non-stop supply of hot, qualified leads who are ready to buy. They don't need you to sell them, they need you to help them buy.

Selling sucks! Fortunately, you don't have to do it anymore. With the skills and tips you'll discover in this one-of-a-kind sales guide, you'll learn how to create the proper conditions and situations to help ready-to-buy prospects come to you. Why stand up and make pitches when you can sit back and catch sales?

See all Editorial Reviews

Product Details

• Hardcover: 176 pages
• Publisher: Wiley; 1 edition (May 25, 2007)
• Language: English
• ISBN-10: 0470116250
• ISBN-13: 978-0470116258
• Product Dimensions: 8.5 x 5.7 x 0.8 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (35 customer reviews)
• Amazon Best Sellers Rank: #407,967 in Books (See Top 100 in Books)

More About the Author

I'm best known as the author of the New York Times best-seller "Never Cold Call Again" which turned the sales world upside-down and has taught tens of thousands of salespeople how to get hot leads without ever cold calling again!

I spent the first half of my sales career doing what I was told - cold calling - and banging my head against the wall looking for another way. Finally, after years of trial-and-error effort, I perfected a system of lead-generation techniques that I now offer to others, and that has changed the lives of countless salespeople and small business owners around the world.

For a FREE PREVIEW of my "Never Cold Call Again" lead generation system, please visit www.nevercoldcall.com where you can download the free PDF.

Join me on FACEBOOK:
http://www.facebook.com/pages/Never-Cold-Call-Again/255295034486523

Follow me on TWITTER:
http://twitter.com/#!/FrankRumbauskas

Reach me at [e-mail] for speaking, consulting, training, or anything else that's on your mind!

Specialties
Sales training, cold calling, prospecting, sales prospecting, marketing, small business marketing, independent professional marketing, marketing consulting, adwords, pay-per-click, ppc, internet marketing

Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

2.0 out of 5 stars and this book too...., September 4, 2008

By 

Bernd Schwentick (Scottsdale, Arizona United States) - See all my reviews
(REAL NAME)   

This review is from: Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy! (Hardcover)

While "never cold call again" was a provocative and fresh approach to the age old subject - "cold calls, nobody likes them, you just got to do them", this book is full of "more of the same medicine". Well, sorry, but just by calling 'marketing' the new 'selling', you don't help anyone. Yes, giving a little speech at the local chamber meeting helps building your reputation as a professional and yes leads are generated by giving leads; all that is old wine in new bottles (stuff from the first book now in the second, just a different title. Call marketing selling and voila, sell a book...

The counter point: If you believe like I do, that just one new idea helps pay for the book, then buy it anyways. If you believe that repetition is the mother of skill, then buy the book. If you really want a GREAT book on selling read Jeffrey Gitomer's "Little Red Book of Selling". That is a helpful kick in the behind and a reminder of what makes you a great sales person. Just like Rumbauskas Gitomer advocates professionalism, but the way he does it - is just two notches above Selling Sucks. Now I've written two reviews for the price of one. :-)

8 of 10 people found the following review helpful:

3.0 out of 5 stars have i read this before?, July 23, 2007

By 

frank2 (yorkshire uk) - See all my reviews

This review is from: Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy! (Hardcover)

all good stuff, but mostly seems to be a re-presentation of his two previous books!

15 of 20 people found the following review helpful:

1.0 out of 5 stars Buying this book sucks, February 21, 2008

By 

D. Cummings "Learner" (San Francisco, CA) - See all my reviews
(REAL NAME)   

This review is from: Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy! (Hardcover)

I have been the #1 sales rep in my product group at a Fortune 100 company for 2 years running. Don't waste your time with this book. It's full of trite advice such as "wear a nice suit". It also contains many tips which aren't actionable unless you are self employed, like hiring an appointment setter. I'm baffled as to how this book is so popular, and thinking I should write one myself if this is what passes for a NYT Best Seller.