Selling Today: Creating Customer Value, 10th Edition [Hardcover]

Gerald L Manning (Author), Barry L Reece (Author)

Book Description

ISBN-10: 0131866834 | ISBN-13: 978-0131866836 | Publication Date: December 1, 2006 | Edition: 10th

Selling Today: Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals.

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

From the Back Cover

Selling Today: Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals. --This text refers to an out of print or unavailable edition of this title.

About the Author

ABOUT THE AUTHORS:

 

Dr. Barry L. Reece, Virginia Polytechnic Institute and State University 

 

Dr. Reece has devoted more than three decades to teaching, researching, consulting, and to the development of training programs in the areas of sales, leadership, human relations, and management. He has conducted over 600 seminars and workshops for public and private sector organizations. He has written extensively in the areas of sales, supervision, communications, and management. Dr. Reece was named “Trainer of the Year” by the Valleys of Virginia Chapter of the American Society for Training and Development and was awarded the “Excellence in Teaching Award” by the College of Human Sciences and Education at Virginia Polytechnic Institute and State University.

 

Dr. Reece has contributed to numerous journals and is author or co-author of thirty books including Business, Human Relations—Principles and Practices, Supervision and Leadership in Action, and Effective Human Relations—Personal and Organizational Applications. He has served as a consultant to Lowe’s Companies, Inc., Wachovia, WLR Foods, Kinney Shoe Corporation, Carilion Health System, and numerous other profit and not-for-profit organizations.

 

 

Gerald L. Manning, Des Moines Area Community College

 

Mr. Manning served as chair of the Marketing/Management Department for more than 30 years. In addition to his administrative duties, he has served as lead instructor in sales and sales management. The classroom has provided him with an opportunity to study the merits of various experimental learning

approaches such as role-plays, simulations, games, and interactive demonstrations. Partnership Selling: A Role-Play/Simulation for Selling Today, included in the ninth edition, was developed and tested in the classroom by Mr. Manning. He has also applied numerous personal selling principles and practices in the real world as owner of a real estate development and management company.

 

Mr. Manning has served as a sales and marketing consultant to senior management and owners of over 500 businesses, including several national companies. He appears regularly as a speaker at national sales conferences. Mr. Manning has received the “Outstanding Instructor of the Year” award given annually by his college.

 

 

 

Keeping Current in a Changing World:

Throughout the past decade, Professors Manning and Reece have relied on three strategies to keep current in the dynamic field of personal selling. First, both are actively involved in sales training and consulting. Frequent interaction with salespeople and sales managers provides valuable insight regarding contemporary issues and developments in the field of personal selling. A second major strategy involves extensive research and development activities. The major focus of these activities has been factors that contribute to high-performance salespeople. The third major strategy involves completion of training and development programs offered by America’s most respected sales training companies. Professors Manning and Reece have completed seminars and workshops offered by Wilson Learning Corporation, Forum Corporation, Franklin Covey, Sedona Training Associates, Association for Humanistic Psychology, and several other organizations.

 

 

--This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 592 pages
• Publisher: Prentice Hall; 10th edition (December 1, 2006)
• Language: English
• ISBN-10: 0131866834
• ISBN-13: 978-0131866836
• Product Dimensions: 10.2 x 8 x 1.1 inches
• Shipping Weight: 2.6 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #69,681 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars building relationships, March 7, 2008

By 

K. Stuckey "kateling" (Port Huron, MI USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Selling Today: Creating Customer Value, 10th Edition (Hardcover)

I had a professional selling class last semester and we used this text. This book takes great care to explain the importance of partnering and adding-value in sales. People can buy 'stuff' anywhere, but you have to really differentiate yourself to get ahead in today's market. There are also on chapters on qualifying prospects, creating sales presentations, negotiating buyer concerns, ethics, and even time management. Briefly touches on Covey's "7 Habits of Highly Effective People" and Maslow's Heirarchy of Needs as well. Each chapter has in-depth case problems. Great for anyone thinking about a future in sales or management.

4.0 out of 5 stars It served it's purpose., July 11, 2011

By 

A. Yates "Abby" (Stamford, CT) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Selling Today: Creating Customer Value, 10th Edition (Hardcover)

Why spend 120. more and get the newer version. This book was required, actually the 11th ed. was, but this is 99% the same. I would buy this again in a heart beat. If a professor gave an assignment from a question in the book, I would ask someone who paid 150. for the new 11th ed, and get the questions. All the graphs and images are the same as the 11th too. If you are buying this book for any other reason than a requirement, it will provide you with all the information one would need to begin selling via marketing.

3.0 out of 5 stars Misleading, October 23, 2010

By 

M.S.Banasik - See all my reviews

Amazon Verified Purchase

This review is from: Selling Today: Creating Customer Value with Computers (Paperback)

The book title shows up as Selling Today: Creating Customer Value but it usually leaves out "with computers" so i accidentally ordered this one nstead of the right one. make sure it's the one you want