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Selling Usability: User Experience Infiltration Tactics Paperback – February 6, 2009
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Top Customer Reviews
Indeed, there are some nice tips and tricks for making people aware of the importance and ROI of usability (but non of these are lessons you can't find in any 'how to boost your career' manual). However, the 41 chapters Rhodes wrote are actually variations on a few lessons that he has to share. Imagine you are a colleague you are trying to convince and look at the issue from his point of view, it's all about the money and people other than you don't care about UX as much as you do are some prime examples which are repeated over and over, but in different wording. As a result, the book failed to hold my attention after a few chapters.
Another thing that I really disliked about the book is Rhodes' writing style. Every few sentences he tries to put in a one-liner or confidence booster. Really, I can't hear the phrases 'let's make some UX magic happen' and 'let's sprinkle some UX magic dust' anymore. I'm a person who is serious in his job, I don't need this kind of encouragement. Finally, the book is full of spelling mistakes and typos. And as the book progresses they increase. Like Rhodes needed to finish the book in a hurry. The least you can do after you have written a book is getting it spell-checked.
In all, the book has a few interesting lessons, but when you read it you have the feeling that some kind of self-proclaimed guru with ADHD is trying to convince you what to do.
After reading half the book, I got bored. It seem to repeat the same message again and again, just adjusted to different team members and subjects. I felt like ripping the first quarter of the book of for the bookshelf and trash the rest.
So, there a dilemma about this book. The points are great, but they can't carry the whole book. After while you get inchi fingers because you want to go furtherm, deeper into this. But there are only few examples, merely anecdotes. Its almost fictional, like a good story.
Its also a little narrowminded (for me personally), because it keeps downplaying evangelizing or trying to get others to evangelize - in the sence that "they are bigger, been there longer, have more power or higher priorities". This might be true - especially since the writer is very experience in this field - but I can't help but feeling like its either a very personal style or a little hesitant.
All in all. By the book, if you don't feel like nowing this kind of stuff already. But as a UX professional (like me) you might be dissapointet, because of the lack of more hands-on advice. (Still, the man i right you know...)
Oddly these things seem obvious to be before I bought this book. The first rule of business is; find out what the customer will pay for, and give it to them. Similarly in art school, my most important lesson was; learn to paint with the colors in the mind of your viewers.
The same principles apply in UX. However, us UX professionals forget that we need to sell the stuff too.
Great book so far, I will return to give a five star if the rest of the book is just as good.
If you're doing UX work in a large organization, you should buy this book. And if you're a UX consultant, you should too. It's that simple. The book is worth it's weight in gold: it gives you (as a UX person) insight in how to really get things done in large companies.
The first chapter starts off good (and I'm gonna put a lot of quotes in this review to give you an idea of the writing style and wisdom in the book):
"99% of the people in an organization are not thinking about UX and the other 1 % are thinking about women, fire and dangerous things. Most managers understand UX about as well as they understand the average airspeed velocity of an unladen swallow."
A wakeup call, but true. It's a practical book, can't emphasize this enough:
"This book is full of stealth. We've got guerilla attacks, end runs, and cloaking devices. These tactics are not conventional. I'm asking you to reject the frontal assault. We'll be successful under the radar."
In "2. The First Business of Business is Business", he explains what business is all about.
"How Do You Talk About UX? The advice I am going to give you next is worth the price of the book: Do not talk about user experience for at least a month. Instead, before you say or do anything regarding UX, think about what it means to the bottom line. Modify your language to be more in line with the true intentions of the business.Read more ›
Most Recent Customer Reviews
Author takes what should be a one page statement and painfully extends to 238 pages.Published 2 months ago by Bobby
The book has a bare minimum of decent advice, and that bare minimum seems mostly like common sense. There are glaring spelling and grammatical errors throughout, and the book could... Read morePublished 13 months ago by JesseDF
The writing style of this book is definitely not for everyone. At times it reads like a parody of a self-help manual. Read morePublished on March 6, 2012 by Jonathan
My friend recommended this book, and I think this book is very useful to me..
But.. What I received was starting 19PAGE!! My book missed 1page~18page. Read more
This book is excellent - insightful, relevant and most specifically written in a way that demonstrates lots of personal experience and success from thinking strategically. Read morePublished on September 26, 2009 by Michael E. Rawlins
I had high hopes for this book, especially after reading the good reviews, but it really disappointed me. Here's why:
1. Read more
I meet a lot of passionate people in the UX field. Many however, feel they aren't making enough of a difference, because others 'don't get it'. Read morePublished on June 25, 2009 by Reinier Meenhorst UX designer at DJUST.nl
When I went back into the usability field full-time, John Rhodes was one of the first bloggers I discovered. Read morePublished on April 16, 2009 by Peter Meyers
You know the difference User Experience can make to your company. You've read about the different kind of usability testing methods like heuristic evaluation or user testing and... Read morePublished on April 13, 2009 by S. Wobben