Provides practical advice on selling to the 80% of the market that is responsible for all purchases -- WOMEN! Addresses critical points in the sales process that can make or break sales. Describes key distinctions in the way women make purchasing decisions. Provides advice on selling to men and women as a couple.
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Editorial Reviews
Review
I have shared this book with friends in the selling field and currently make it mandantory reading for every person in our company. The investment in this book is the best deal since Manhattan was purchased for a few bead and trinkets. -- Tom Atchley, President, Oren Atchley Co., Inc.
Since I work with, and deal with, so many very capable women, I thought I had overcome whatever bad habits/behaviors I may have picked up over the years. But, I caught myself a couple of times already and will obviously have to keep reminding myself about those things that you so correctly pointed out. -- Dave Robertson, Sales Manager, Lennox Industries
You have written an extraordinarily perceptive book on an exceptionally important topic for firms that really want to please customers. -- Bernard Liebowitz, Ph.D., President, Liebowitz & Associates, PC
Since I work with, and deal with, so many very capable women, I thought I had overcome whatever bad habits/behaviors I may have picked up over the years. But, I caught myself a couple of times already and will obviously have to keep reminding myself about those things that you so correctly pointed out. -- Dave Robertson, Sales Manager, Lennox Industries
You have written an extraordinarily perceptive book on an exceptionally important topic for firms that really want to please customers. -- Bernard Liebowitz, Ph.D., President, Liebowitz & Associates, PC
About the Author
Sharon Roberts is a professional speaker, executive coach, and seminar leader who speaks and writes on issues related to sales, customer service, leadership, and presentation skills. She is also a principal with Roberts & Roberts Associates based in Plano, Texas. Sharon holds a degree in business and public relations from the University of Texas. She is in demand as a media commentator and has appeared on CNN.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Women make all of the decisions, you need this book,
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This review is from: Selling To Women & Couples: Secrets of Selling in the New Millennium (Paperback)
It is hard to believe that most sales people will not talk with or engage women in the sales process. This book is a must read if you are in sales. If you do not read this book you are missing sales for sure. This is a super simple read and a wealth of information. It does not matter if you sale cars or vacuums you need this book now.
This book is well written and easy to understand even if you are a caveman. It gets to the point and is shrt enough to read in a few days if you do not read fast. If you are a man and make sales to women or couples do not make the mistake of isolating the girlfriend or wife or talk down to them you will go home without a check or an order.
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