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Selling in the New World of Business [Paperback]

Robert E Stevens (Author), David L Loudon (Author), Bob Kimball (Author), Jerold Hall (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

0789022729 978-0789022721 May 28, 2004
Doing business the old-fashioned way is a thing of the past!

Selling in the New World of Business presents a practical look at how technology has changed the way we sell and the changes an outside sales professional has to make to stay on top. Written in a straightforward style with a touch of humor, the book is a step-by-step guide to the evolving process of selling, providing you with the updated knowledge and skills you need to develop successful relationships in today’s highly competitive business environment. This insightful book shows you how to manage your time and communication more effectively, modify your approach to sales prospecting, enhance the professionalism of your presentation, and how to negotiate a sales relationship that works instead of just haggling over terms and conditions.

As they swap e-mails with prospective business partners, file reports electronically, master the fundamentals of Power Point, and browse Web sites that offer guidance on everything from selling tips to stock market tips, most professional salespeople will tell you that the essence of selling really hasn’t changed-selling is selling. But Selling in the New World of Business details how (and why) every aspect of the process of selling has been affected by the revolution in technology and explains why (and how) every sales professional must adapt. The book presents plans to develop skills for prospect-focused presentations and strategies for negotiating profitable sales and includes action plan assessments, practice examples, hypothetical dialogues, and innovative applications of technology.

Selling in the New World of Business also presents key concepts for building a foundation of business strategies and tactics, including:
  • The New Age Willy Loman
  • Everything’s the Same, Only Different
  • Being a Supplier or Being a Partner
  • Know What You Need to Know and Where to Get It
  • Evaluate Your Company and the Company You Keep
Selling in the New World of Business is an invaluable tool for sales professionals and academics working in business-related fields.

Editorial Reviews

Review

Easy to read, well organized, and packed with ideas and recommendations that will help anyone increase their sales effectiveness. -- Charles “Chuck” Howard, MBA, Executive District Sales Manager, AstraZeneca Pharmaceuticals

You can't make tomorrow's sales with yesterday's skills! It's a must-read for everyone who wants to develop business-building ideas. -- Fred J. Lewis, Author of Selecting Stars—The Handbook for Hiring Success --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 252 pages
  • Publisher: Routledge (May 28, 2004)
  • Language: English
  • ISBN-10: 0789022729
  • ISBN-13: 978-0789022721
  • Product Dimensions: 8.3 x 6 x 0.6 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,191,514 in Books (See Top 100 in Books)

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2 of 3 people found the following review helpful:
5.0 out of 5 stars Practical Real World Info, August 2, 2004
This review is from: Selling in the New World of Business (Paperback)
This book is truly different than any of the other "sales" books that I have read. It is at once insightful, practical and relevant in today's business world. Jerold Hall and Dr. Bob Kimball seamlessly present new ideas and interpretations of old ways of doing business. The authors present practical and efficient uses of technology as they relate to sales management and business relationships.

I highly recommend this book.
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5.0 out of 5 stars BEST Sales book out there! A classic!, June 10, 2010
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This review is from: Selling in the New World of Business (Paperback)
I have seen Dr. Kimball perform sales training seminars for a sales training program at my Company! I was excited to see this book on Amazon. He cuts through the sales "rah-rah" and presents practical insights that can be applied immediately! Must read for any sales professionals
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Inside This Book (learn more)
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First Sentence:
If you want to put up a building, you have to start with a foundation. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
visceral objections, action plan assignment, sales triangle, direct selling activities, professional salesperson, price objection, referral expert, professional salespeople, swap shop, sales interview
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Willy Loman, New Age Willy, United States, English Ivy, Hamburger City
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