Craftspeople, hobbyists, students, teachers, and all businesses dealing with crafts will find this an immensely thorough source of information on selling in today's marketplace. Drawing upon in-depth profiles of artisans, plus the insights of small business entrepreneurs, this unique guide not only gives tips and tactics for promoting and marketing crafts, but also provides the necessary forms for getting a business up and running.
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Book Description
Editorial Reviews
Review
Such thorough coverage with up-to-date information, and all in one concise, easy-to-understand format in relation to selling crafts. -- Sandy Blain, Director, Arrowmont School of Arts and Crafts
From the Back Cover
Craftspeople, hobbyists, students, teachers, and crafts dealers will find this an authoritative and thorough source of information on selling in today's marketplace. Drawing upon profiles of established artisans and the helpful insights of small-business entrepreneurs, this unique guide not only gives tactics for promoting and marketing crafts, but also provides the necessary forms for getting a business up and running. Chapters address:
Improving skills by working with mentors Devising a business plan Constructing a budget, finances, and price structure Locating studio space Creating a marketing plan Composing product descriptions Handling trademarks and copyright Developing a public relations campaign Getting into crafts fairs Selling through galleries Writing proposals Starting a mail-order business Finding a sales rep Selling on the Internet
The book details how to network effectively and build a customer base, listing organizations, business associations, and crafts publications that offer further sources of information. Filled with easy-to-understand examples and sample forms and contracts, this book provides the essential tools for prospering in the crafts business, as well as the resources needed to keep savvy as business grows.
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Most Helpful Customer Reviews
17 of 18 people found the following review helpful:
5.0 out of 5 stars
Gets to the point,
By mommacass "mommacass" (Palmyra, VA United States) - See all my reviews
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This review is from: Selling Your Crafts (Paperback)
This book is great for the crafter with little to no business experience. Not only does it tell you how to get your product out there, but it tells you how to run your craft business. This book includes sample forms for the upstart entrepreneur and delves somewhat into internet presence. An excellent resource for any crafter intersted in selling.
4.0 out of 5 stars
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This review is from: Selling Your Crafts (Paperback)
For such a simple cover this little book is packed with need to know information. I'm very glad I bought it.
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Inside This Book
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First Sentence:
Unless you have taken a craft history course, you may not realize that the craft field as we know it today-with degree programs, workshops, craft fairs, galleries and shops, organizations, conferences, and magazines-is a fairly recent development in the professional craft field. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
craft administrators, production craftsperson, local crafts organization, selling your crafts, juried fair, juried craft fair, craftspeople need, simple marketing plan, retail fairs, cost comparison chart, selling your work, other craftspeople, slide registries, many craftspeople, most craftspeople, studio sale, market your work, resale number, craft field, craft business, craft world, biographical statement Key Phrases - Capitalized Phrases (CAPs): (learn more)
Crafts Report, New York, American Craft Council, United States, Deer Isle, Dale Chihuly, Rosen Group, Chris Gustin, Maine Crafts Association, Oregon College of Art, Thomas Moser, Ilise Benun, Nevada City, North Carolina, Payroll Taxes, Review Date Wage, Salary Increase, Wendy Rosen, Chestnut Avenue, Haystack Mountain School of Crafts, Internal Revenue Service, Maine Cultural Guide, Plain English, Sales Expenses New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Unless you have taken a craft history course, you may not realize that the craft field as we know it today-with degree programs, workshops, craft fairs, galleries and shops, organizations, conferences, and magazines-is a fairly recent development in the professional craft field. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
craft administrators, production craftsperson, local crafts organization, selling your crafts, juried fair, juried craft fair, craftspeople need, simple marketing plan, retail fairs, cost comparison chart, selling your work, other craftspeople, slide registries, many craftspeople, most craftspeople, studio sale, market your work, resale number, craft field, craft business, craft world, biographical statement Key Phrases - Capitalized Phrases (CAPs): (learn more)
Crafts Report, New York, American Craft Council, United States, Deer Isle, Dale Chihuly, Rosen Group, Chris Gustin, Maine Crafts Association, Oregon College of Art, Thomas Moser, Ilise Benun, Nevada City, North Carolina, Payroll Taxes, Review Date Wage, Salary Increase, Wendy Rosen, Chestnut Avenue, Haystack Mountain School of Crafts, Internal Revenue Service, Maine Cultural Guide, Plain English, Sales Expenses New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 14
books:
See all 14 books this book cites
14
books
cite this book:
See all 14 books citing this book
- Crafting As A Business by Wendy Rosen on 4 pages
- How to Live Within Your Means and Still Finance Your Dreams by Robert A. Ortalda on page 64, and Back Matter
- How to Use Your Computer (How It Works) by Lisa Biow on page 94, and Back Matter
- How to Grow as an Artist by Daniel Grant in Back Matter
- Business and Legal Forms for Crafts by Tad Crawford in Back Matter
See all 14 books this book cites
- Creative Careers in Crafts by Susan Joy Sager in Front Matter, and Back Matter
- Creating a Successful Craft Business by Robert Robbins on page 109, and Back Matter
- The Law (in Plain English) for Crafts by Leonard Duboff in Back Matter
- Legal Guide for the Visual Artist by Tad Crawford in Back Matter
- An Artist's Guide: Making It in New York City by Daniel Grant in Back Matter
See all 14 books citing this book
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