Selling Your Photography: How to Make Money in New and Traditional Markets [Paperback]

Richard Weisgrau (Author)

Book Description

Publication Date: June 2, 2009

Selling Your Photography is the road map to help photographers find their way through the complexities of the marketplace and get their images published! This insider’s guide examines magazines, newspapers, books, posters, greeting cards, calendars, brochures, print and Web advertisements, annual reports, and more.

Chapters cover how to:

· Break into diverse markets · Shoot and sell stock and assignment photography · Find advertising, corporate, editorial, and merchandise segment clients · Work with photo editors, art directors, and communication directors · Market your photography · Develop good business habits · License and price your work · Get new clients through past publication · Make additional sales with the same photographs

Anyone who plans to have his or her images published will need this handy guide.

Editorial Reviews

Review

“A must-read reference for anyone serious about long-term survival and prosperity as a publication photographer. Weisgrau’s advice and testimony are grounded in years of real-world experience as a photographer and leader within the photo industry, and it shows in this book.”–John Greim, CEO, Creative Eye Cooperative/Mira.com

“Weisgrau tackles complicated issues with concise candor and up-to-date common sense. With its detailed coverage of the considerations that go into selling and pricing, this book reminds even veterans that the business of publication photography is more about business than photography.”–Woody Packard, Photographer

“In Selling Your Photography, Richard Weisgrau uses the experience and knowledge he has gained in forty-plus years in the business to provide a straightforward and unvarnished overview of today’s publishing market opportunities. Selling Your Photography also provides the tools and knowledge to find and exploit the various opportunities in each market segment.”–Jim Hunter, Editor-in-Chief, StockPhotographer.info

About the Author

Richard Weisgrau, a professional photographer, operated one of Philadelphia’s largest commercial photography studios for over fifteen years. He then served as executive director of ASMP (American Society of Media Photographers). He has negotiated within a continuum from the small services contract to major industry agreements and political deals. He has taught the subject nationwide and has published numerous books on the business side of photography, including The Real Business of Photography, The Photographer’s Guide to Negotiating, and Licensing Photography. He lives in Narbeth, Pennsylvania.

Product Details

• Paperback: 224 pages
• Publisher: Allworth Press; Original edition (June 2, 2009)
• Language: English
• ISBN-10: 158115660X
• ISBN-13: 978-1581156607
• Product Dimensions: 9 x 6 x 0.5 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,017,913 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

2.0 out of 5 stars Same old same old..., June 21, 2010

By 

James Walley (Maple Valley, WA USA) - See all my reviews
(REAL NAME)   

This review is from: Selling Your Photography: How to Make Money in New and Traditional Markets (Paperback)

This looked good based on the specs, but I found a copy at a bricks'n'mortar store and had a chance to flip through it, and I'm glad I did before laying out any money for it, because this "new markets" book is indistinguishable from any number of "old markets" (advertising, commercial, editorial, blah, blah, blah) books I already have on my shelves. I might be inclined to be more generous and give it three stars as a standard "how to sell your photos" book, but I'm docking it a star for the disingenuous claim that it is revealing something new for 2010-era photo sales, instead of the same old same old that could have been published ten or twenty years ago.

2 of 3 people found the following review helpful:

3.0 out of 5 stars solid, but not exactly as advertised, June 7, 2010

By 

J. E. Patterson "fine art photographer" (Seattle, WA) - See all my reviews
(REAL NAME)   

This review is from: Selling Your Photography: How to Make Money in New and Traditional Markets (Paperback)

96% of this book could be exactly lifted from a previous version written 5 years ago. While it is a solid overview of how to sell photographic services to commercial and editorial markets, as well as good business and marketing practices for that kind of photography business, as far as I can tell the claim to cover "new markets" is only covered by the fact that resources that once would have had snail mail addresses to contact now have URLs. Other than that, it is indistinguishable from a dozen other "how to sell your photography" books I've read in the past few years.

It also does not cover the fine art or interior design markets (i.e. places to sell *prints*, rather than licenses) at all, and the discussion of stock photography is quite abbreviated.

If you don't already have a book of this sort, this would be an excellent one to buy. But if you do, it isn't going to tell you much you don't already know.

4 of 7 people found the following review helpful:

5.0 out of 5 stars The focus on more diverse markets than the usual photography sales guide provides a fine set of options, October 13, 2009

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Selling Your Photography: How to Make Money in New and Traditional Markets (Paperback)

SELLING YOUR PHOTOGRAPHY: HOW TO MAKE MONEY IN NEW AND TRADITIONAL MARKETS offers a fine survey of the market for professional and amateur photographers, considering magazines, newspapers, books, greeting cards and a range of alternative business sources such as annual reports and more. The focus on more diverse markets than the usual photography sales guide provides a fine set of options.