Customer Reviews

Selling Your Photography: How to Make Money in New and Traditional Markets

5 star:		(1)
4 star:		(0)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

This looked good based on the specs, but I found a copy at a bricks'n'mortar store and had a chance to flip through it, and I'm glad I did before laying out any money for it, because this "new markets" book is indistinguishable from any number of "old markets" (advertising, commercial, editorial, blah, blah, blah) books I already have on my shelves. I might be inclined to be more generous and give it three stars as a standard "how to sell your photos" book, but I'm docking it a star for the disingenuous claim that it is revealing something new for 2010-era photo sales, instead of the same old same old that could have been published ten or twenty years ago.

96% of this book could be exactly lifted from a previous version written 5 years ago. While it is a solid overview of how to sell photographic services to commercial and editorial markets, as well as good business and marketing practices for that kind of photography business, as far as I can tell the claim to cover "new markets" is only covered by the fact that resources that once would have had snail mail addresses to contact now have URLs. Other than that, it is indistinguishable from a dozen other "how to sell your photography" books I've read in the past few years.

It also does not cover the fine art or interior design markets (i.e. places to sell *prints*, rather than licenses) at all, and the discussion of stock photography is quite abbreviated.

If you don't already have a book of this sort, this would be an excellent one to buy. But if you do, it isn't going to tell you much you don't already know.

SELLING YOUR PHOTOGRAPHY: HOW TO MAKE MONEY IN NEW AND TRADITIONAL MARKETS offers a fine survey of the market for professional and amateur photographers, considering magazines, newspapers, books, greeting cards and a range of alternative business sources such as annual reports and more. The focus on more diverse markets than the usual photography sales guide provides a fine set of options.