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Selling Your Services: Proven Strategies For Getting Clients To Hire You (or Your Firm)
 
 
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Selling Your Services: Proven Strategies For Getting Clients To Hire You (or Your Firm) [Paperback]

Robert W. Bly (Author)
4.5 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

June 15, 1992
If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want.

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Selling Your Services: Proven Strategies For Getting Clients To Hire You (or Your Firm) + 1001 Ways to Market Your Services: Even If You Hate to Sell + Getting Business To Come to You
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Editorial Reviews

From Library Journal

Although there seems to be a plethora of sales books available, Bly, a market consultant, makes a compelling case for the inclusion of this title on a library's shelf. It is his contention that while the American economy is shifting from a product-producing to a service-providing one, the majority of sales books still tend to be product-focused. Recognizing that there are some similarities in approaches, he concentrates on the differences and provides a five-step Service Selling Process that will enhance the service provider's sales program. Organized to highlight and explain each of these different steps, this easy-to-read and practical book should appeal to those readers desiring to learn how to market their services. Recommended.
- Robert Logsdon, Indiana State Lib., Indianapolis
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

"Bly, a veteran copywriter and author, provides upbeat, practical tips for all those trying to sell their services."-Jane Applegate, Los Angeles Times

Product Details

  • Paperback: 349 pages
  • Publisher: Owl Book; 1st edition (June 15, 1992)
  • Language: English
  • ISBN-10: 0805020411
  • ISBN-13: 978-0805020410
  • Product Dimensions: 8.4 x 5.6 x 0.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #526,355 in Books (See Top 100 in Books)

More About the Author

Robert W. Bly (River Vale, NJ) is a professional writer, speaker and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of seventy-seven published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), The Elements of Technical Writing (Alyn & Bacon) and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes regular columns for Target Marketing, a monthly trade publication covering the direct marketing industry; Early to Rise, a daily e-newsletter on business success; and The Writer, a premier monthly magazine providing information and inspiration for writers. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

 

Customer Reviews

11 Reviews
5 star:
 (8)
4 star:
 (2)
3 star:    (0)
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Average Customer Review
4.5 out of 5 stars (11 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

7 of 8 people found the following review helpful:
5.0 out of 5 stars A Must-Read for Small Business Owners, January 10, 2003
This review is from: Selling Your Services: Proven Strategies For Getting Clients To Hire You (or Your Firm) (Paperback)
I discovered how informative this book was last spring when I took a class called Starting a Small Home Business. The instructor recommended 'Selling Your Services' as an excellent resource for small business owners and I must agree. Not only did I learn how to counteract objections of prospective clients, I also learned easy ways to promote, structure, and grow my business. This book proved to be an asset in the creation of my small business. Besides being chock full of great ideas, it's also an easy read for anyone who does not hold an MBA and would like to start their own service-oriented business.
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7 of 8 people found the following review helpful:
5.0 out of 5 stars GREAT, June 1, 1999
By 
keh "keh" (Silver Spring, MD USA) - See all my reviews
This review is from: Selling Your Services: Proven Strategies For Getting Clients To Hire You (or Your Firm) (Paperback)
I've been listening to the audio tape that I borrowed from the library and have been so consistently struck by the simplicity and truth of his advice, that I just had to buy the book for myself. Mr. Bly helps the independent consultant/vendor get back to basics and has some excellent concrete suggestions and checklists. I didn't learn any one thing that was startling, but in the din of ideas and tactics that the independent gets inundated by, Mr. Bly's work stands out.
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9 of 11 people found the following review helpful:
5.0 out of 5 stars A well developed, easy to follow resource for professionals, August 20, 2003
This review is from: Selling Your Services: Proven Strategies For Getting Clients To Hire You (or Your Firm) (Paperback)
For over 10 years I've provided management consulting to executives, and now I feel ten times more confident about selling my own services. As with many experts, I know my craft, but before "Selling Your Services" I wasn't clear on how to sell me.

This book has an easy to follow table of contents and is very well thought out. Everything is modeled around a 5 step strategy to sell your services, and covers the differences between product and service provider selling.

Methods shared are clear and easy to understand, applicable for any professional services from lone landscaper selling to consumers through professional business-to-business firms like my own.

While some of the materials were review, I appreciate the great emphasis on building strong mutually beneficial relationships that grow over the long-term. A very important point that makes this book useful even to executives not directly involved in selling.

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Inside This Book (learn more)
First Sentence:
Once you decide to begin actively marketing and selling your services, how will potential clients learn about the availability of those services? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
prequalifying characteristics, selling your services, copywriting services, spec work, service sellers, most service providers, retainer check, many service providers, getting prospects, resource box, business buyers, most prospects, marketing documents, prime prospect, many prospects, consultative selling, free meeting
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Bob Bly, Bill Bishop, Joe Jones, Federal Express, Jeffrey Lant, Advertising Hotline, New Milford, Service-Selling Commandment, Gary Blake, Mean Competitor, New Jersey, Crick Collections, Howard Shenson, Joan Harris, Pete Silver, The Copywriter's Handbook
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