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Send: The Essential Guide to Email for Home and Office Paperback – Import, 2007

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Product Details

  • Paperback
  • Publisher: Knopf (2007)
  • Language: English
  • ISBN-10: 1841959944
  • ISBN-13: 978-1841959948
  • Product Dimensions: 5.1 x 0.8 x 8.5 inches
  • Shipping Weight: 9.9 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #660,910 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By Carla Fair-wright on April 27, 2010
Format: Paperback
Ninety two percent of US Internet users email and the number is growing. SEND is definitely a relevant work. I liked several things about this book. First of all, it is a small book. I like concise writing. The authors, David Shipley and Will Schwalbe are both seasoned writers and it shows in the layout of the book. The most informative chapter was "How to Write (the perfect) email." What I liked the most was the common sense approach taken by the writers. I sometimes receive emails that cause me to scratch my head and wonder if the person wants to be taken seriously. There is casual and then there is unprofessional and you will learn the difference in this book. This books begins where Using Email Effectively (What You Need to Know) ended. The material in SEND will teach you the importance of using the right words to communicate over the internet.
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1 of 1 people found the following review helpful By Joan C. Curtis on February 4, 2009
Format: Paperback Verified Purchase
One of the biggest problems with email is no one teaches us how to use it. We learned the hard way. As the communication medium grew (some might say grew out of hand), we recognized the limitations. At first it was okay to make spelling mistakes in email (as it is not on blogs) because people said, "It's like talking." That is no longer true. Should we always fill in the subject line? When do you copy someone or blind copy someone? Must you answer all emails? Shipley and Schwalbe answer these questions for us.

Furthermore, email has become the main method of communication in business throughout the world. Before this book, there were no guides on how to email. We had pieces of information scattered in sources but not a complete guide. This book is your guide.

Not only giving you clear email etiquette tips, the authors are funny. They laugh at their own email goofs and share those with us as examples.

I use this book in the Business Etiquette courses I teach, and I recommend it to the participants. Why? Because it's the best guide to email I've seen and it's a fun read.
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