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A Sense of Urgency [Kindle Edition]

John P. Kotter
4.1 out of 5 stars  See all reviews (83 customer reviews)

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Book Description

Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide.

Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.

In this exciting new book, Kotter explains:

· How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency

· Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change

· How to keep fanning the flames of urgency even after your transformation effort has scored some early successes

Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.


Editorial Reviews

From Publishers Weekly

Author and international business consultant Kotter (Leading Change, Our Iceberg is Melting) returns with an engaging look at companies that need to overcome a lack of urgency-or a surfeit of complacency-with a proactive agenda. Kotter dissects well his seemingly simple premise, using his professional experiences to examine the inner workings of real companies. Kotter defines his terms with clear language and bullet lists, convincingly asserting that urgency "is not driven by a belief that... everything is a mess but, instead, that the world contains great opportunities and great hazards"; it is, in fact, "a compulsive determination to move, and win, now." Among suggested tactics: bring the outside world into overly insular work teams; make your deeds consistent with your words; view crises as potential opportunities; and disseminate data that "feels interesting, surprising, or dramatic," as opposed to "information so antiseptic that it flows in and out of short-term memory with great speed." Great examples illustrate real-life frustrations and successes, and a special section on dealing with the nay-sayers is full of practical ploys to overcome dissent and kill complacency.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

*Starred Review* Change can strike fear in the hearts and minds of businesspeople, whether frontline employee or C-suite executive. Harvard Business School professor Kotter is the master of change, hammering home his eight principles straightforwardly (Leading Change, 1996) and via fable (Our Iceberg Is Melting, 2006). Now Kotter identifies the single biggest factor to successful change, which also happens to be his number-one principle: creating a true sense of urgency. In a way that will resonate with those charged with carrying out new corporate strategies or implementing transformation, he details one streamlined strategy—appeal to the head and the heart—with four supporting tactics: bring the outside reality in, behave with true urgency every day, selectively look for upside possibilities in crises, and effectively confront what he calls the no-no’s. Stories accompany all; unfortunately, a number are repeats from The Heart of Change (2002) and stripped of detail for confidentiality. Charts and chapter summaries help connect theory to the practical question: How do we move people to act? An easy, quick read that provides good elucidation of what makes change work. --Barbara Jacobs

Product Details


Customer Reviews

Most Helpful Customer Reviews
49 of 53 people found the following review helpful
5.0 out of 5 stars Changing the idea of change management November 17, 2008
Format:Hardcover|Verified Purchase
A Sense of Urgency is a book that is sorely needed in today's times as the difference between urgency and change will make the difference between survival and liquidation in today's economy. Executives need to recognize the difference between the two. Urgency creates a motivating force on results and teaming. Change is imposed from above, the subject of skepticism and Dilbert cartoons.

Every organization needs to change, that is commonly understood and the subject of endless books, including those by John Kotter. We have become complacent in our approaches to change management as every one of those books deals with change as a process, an event something that happens and then happens again at a latter date. This gives executives the belief that there is a change management recipe, based on principles like the burning platform, communication, and executive sponsorship. That recipe has lost its meaning and its time for use to change the approach to change management.

I recommend this book to any executive, manager, team leader, and concerned professional as a way for them to lead and create results in a powerful way. The book is easily read over a weekend, a couple of airplane rides, etc. The charts and tools are clearly presented and actionable. Overall a must read part of any management library.

Why? Because change has lost its potency. It's become routine and we have lost sight of its fundamental roots. Change and enterprises have become internally focused, concerned with themselves, their processes, their investments etc.

Kotter reminds us that the root of success involves sense of Urgency. Urgency is the highly positive and focused forces that give people the determination to move and win now.
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19 of 20 people found the following review helpful
Format:Hardcover|Verified Purchase
John Kotter is author of the now classic business book, Leading Change, published in 1996 and still a bestseller. In that previous book he suggested eight steps in leading change. The first of these was to develop a sense of urgency.

As a follow-up Kotter has written A Sense of Urgency. In this 2008 book he clearly makes his point in the six page preface and the first three chapters that take up 61 of the 196 total pages of primary text. That is all you need to read to benefit from his VIP's [short for very important points].

Here are some of the VIP's:

*The single biggest error people make when they try to craft change is they do not "create a high enough sense of urgency among enough people to set the stage for making a challenging leap into some new direction." [viii]
*Our biggest challenge is complacency. "We underestimate its power and its prevalence." [4]
*Our second biggest challenge is a false sense of urgency. "A false sense of urgency is pervasive and insidious because people mistake activity for productivity." [9]
*To increase a true sense of urgency, "create action that is exceptionally alert, externally oriented, relentlessly aimed at winning, making some progress each and every day, and constantly purging low value-added activities--all by always focusing on the heart and not just the mind. [60]
To create a real sense of urgency I entreat you to go forward and do likewise. What is your first step to create a real sense of urgency in your congregation or other ministry setting?
[...]
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38 of 45 people found the following review helpful
Format:Hardcover
Years ago, Stephen Covey suggested that many (most?) executives spend too much time on what is urgent and not enough on what is important. In Chapter 1 of this book, John Kotter suggests that, in fact, the problem is that many (most?) workers -- including executives -- do not have "a true sense of urgency [that is a] highly positive and highly focused force [and] the result of people, up and down the hierarchy, who provide the leadership needed to create and re-create this increasingly important asset. These sorts of people use a strategy that aims at the heart as well as the mind. They use four sets of tactics." Kotter devotes the balance of his book to explaining what the strategy and tactics are, why they are essential to the success of individuals as well as to the success of their organization, and how those who read his book can execute the strategy and tactics to achieve the given objectives, whatever they may be.

As I read this book, I was reminded of recent research conducted by the Gallup Organization indicating that 29% of the U.S. workforce is engaged (i.e. loyal, enthusiastic, and productive) whereas 55% is passively disengaged. That is, they are going through the motions, doing only what they must, "mailing it in," coasting, etc. What about the other 16%? They are "actively disengaged" in that they are doing whatever they can to undermine their employer's efforts to succeed. They have a toxic impact on their associates and, in many instances, on customer relations. These are stunning statistics. How to explain them? Reasons vary from one organization to the next. However, most experts agree that no more than 5% of any given workforce consists of "bad apples," troublemakers, chronic complainers, subversives, etc.
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Most Recent Customer Reviews
4.0 out of 5 stars Four Stars
A work leaders of any organization should read be it a business, church, non-profit ect.
Published 17 days ago by Richard Eugene Clark
5.0 out of 5 stars Five Stars
This book was really good. I have recommended it to a number of people.
Published 26 days ago by Chris Frankovic
5.0 out of 5 stars Right to the end!
Excellent synopsis of creating urgency to evoke change and produce A+ results. Never be satisfied with just ok! Keep moving forward!
Published 1 month ago by Earl Taylor
5.0 out of 5 stars Change is eminent, Kotter prepares you.
I was exposed to John Kotter as a young manager. I have always looked forward to his next treatise on leading change. Read more
Published 1 month ago by William L. Mince
5.0 out of 5 stars Must read for today's organizations!
This is a very easy to read book from an award-winning Harvard professor on today's ever-changing world. Read more
Published 2 months ago by Ivan A. Ramos
2.0 out of 5 stars Good content, Story overload
Good content. Read the first chapter then the summary part of every chapter and you will have the content of this book. The rest of the chapters are stories after stories. Read more
Published 3 months ago by Brandon Kelly
5.0 out of 5 stars Important SEMINAL work on problems facing our society worldwide.
Kotter has been forever the 'marketing management guru' to study for PhD comps. Now the learned marketeer has turned to dealing with major global issues and his voice is clear and... Read more
Published 4 months ago by C. J. Clavadetscher
3.0 out of 5 stars Some gems within yet felt like I read an ebook publicaiton
This is the first book I've read by Kotter. There are some gems contained within but it has the feel of a ebook publication. Read more
Published 5 months ago by John T. Lavalley
5.0 out of 5 stars Must read
Simple in his advice but with clear focus and purpose. great examples used. easy and fast read. Highly recommended by me.
Published 5 months ago by Thomas Swinnen
4.0 out of 5 stars urgency for success
Urgency focuses on the future. This book offers thoughtful ideas and experiences that give skills for developing and maintaining urgency. A very good read.
Published 5 months ago by Chasbell
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More About the Author

Regarded by many as the authority on leadership and change, John P. Kotter is a New York Times best-selling author, award winning business and management thought leader, business entrepreneur, inspirational speaker and Harvard Professor. His ideas, books, speeches, and company, Kotter International, have helped mobilize people around the world to better lead organizations, and their own lives, in an era of increasingly rapid change.

Professor Kotter's MIT and Harvard education laid the foundation for his life long passion for educating, motivating and helping people. He became a member of the Harvard Business School faculty in 1972. By 1980, at the age of 33, Kotter was given tenure and a full Professorship - the youngest person ever to have received that award at the Business School. Over the past thirty years, his articles in The Harvard Business Review have sold more reprints than any of the hundreds of distinguished authors who have written for that publication during that time period. Most recently, his HBR article "Accelerate!", won the 2012 McKinsey Award for the world's most practical and groundbreaking thinking in the business/management arena. Today, he continues to deliver seminars in Harvard Business School's Executive Education Programs, which are sometimes regarded as life changing by his students.

Kotter has authored 18 books to date - twelve of them bestsellers. His books have reached millions, and have been printed in over 150 foreign language editions. Arguably his most popular book, Our Iceberg is Melting, was released in 2006. This New York Times bestseller helped launch to a large audience the 8-step philosophy behind Kotter International. Written as an allegory, it is a simple, yet unforgettable story about a group of penguins on a melting iceberg and the changes they undertake to survive and thrive amidst an unclear future. This story connects with a broad range of people needed to effect major organizational transformations in an easily understood, clear way. Kotter International aims to do the same. Dr. Kotter is the founder, and Head of Research at Kotter International. Other widely read books include "A Sense of Urgency", "The Heart of Change" and "Leading Change", which Time magazine selected in 2011 as one of the 25 most influential business management books ever written. Professor Kotter is currently working on writing his 19th book.

To supplement his books and expand on his ideas, Kotter has released several videos on his teachings, most of which are accessible to anyone interested in his work via YouTube. His "Succeeding in a Changing World" video was awarded Best Video Training Product of the Year by Training Media Review and also won a Telly Award. His YouTube videos have been watched by hundreds of thousands and continue to be a helpful tool for anyone from students to high-level executives in the business world.

Kotter's research and pursuits in education, business and writing over the past 35 years have earned the respect of his peers, helped transform organizations around the world, touched countless lives, and still inspires others to adopt his methods and spread the word. He continues to work tirelessly to achieve the goal of "millions leading, billions benefiting".

Professor Kotter is a proud father of two and resides in Cambridge, MA with his wife, Nancy Dearman.



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