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Sensory Design 1st Edition

4 out of 5 stars 1 customer review
ISBN-13: 978-0816639601
ISBN-10: 0816639604
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Product Details

  • Paperback: 376 pages
  • Publisher: Univ Of Minnesota Press; 1 edition (February 18, 2004)
  • Language: English
  • ISBN-10: 0816639604
  • ISBN-13: 978-0816639601
  • Product Dimensions: 9.9 x 7 x 0.8 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #712,891 in Books (See Top 100 in Books)

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Format: Paperback
The opening salvo in what promises to be the new turf wars of design. Though limited to architecture and attendant arts, the battle royale will be enjoined in brand, package and product design -- commercial arts are now the true avant garde of design practice.

I found Chapter 11 ("Sensory Schematics") to be the most engaging and practical, and have been using my own variation of the authors' "sensory slider" for years.

My firm's invention of what we call NeuroDesignTM offers new and fruitful options for companies looking to capture, clarify and magnify the emotionally resonant components of their visual messaging.

It is heartening to see, finally, serious effort being put into this arena by architects.
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