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3 of 7 people found the following review helpful:
4.0 out of 5 stars
At Long Last,
By
This review is from: Sensory Design (Paperback)
The opening salvo in what promises to be the new turf wars of design. Though limited to architecture and attendant arts, the battle royale will be enjoined in brand, package and product design -- commercial arts are now the true avant garde of design practice.
I found Chapter 11 ("Sensory Schematics") to be the most engaging and practical, and have been using my own variation of the authors' "sensory slider" for years. My firm's invention of what we call NeuroDesignTM offers new and fruitful options for companies looking to capture, clarify and magnify the emotionally resonant components of their visual messaging. It is heartening to see, finally, serious effort being put into this arena by architects. |
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Sensory Design by Joy Monice Malnar (Paperback - February 18, 2004)
$32.00 $26.27
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