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Serial Innovators: Firms That Change the World Hardcover – November 8, 2011
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Firms are like living organisms. They're born, they grow, and then they struggle to survive. In today's high-stakes, survival-of-the-fittest economy, keeping up with changing markets marks the difference between businesses that flourish and those that flounder and fold. Serial Innovators: Firms That Change the World examines the aging process of the firm, identifying and explaining the factors that slow down its ability to adapt to an ever-evolving marketplace. Reviewing recent findings from across diverse academic fieldsincluding economics, psychology, neuroscience, sociology, and many othersthe book presents an exciting new understanding of how growing firms develop rigidities that prevent change. And how to resist them.
Using these findings, author and business administration expert Claudio Feser develops a model of organization that is adaptive, is innovative, and creates value for all stakeholders over long periods of time, forming a practical guide for building the ultimate firm, able to withstand market changes. The book combines the fictive, engaging story of a young and ambitious CEO who struggles to save his company from failure with short, insightful, academically thorough reviews of recent developments in research related to company adaptation, innovation, and growth, to make complex material easily accessible. To be successful, a firm must be able to adapt and thrive in dynamic markets and to continuously reinvent itself, and this book shows how.
The average life expectancy of a firm is roughlyfifteen years, and only one out of twenty firms lasts longer than fifty years. Designed for anyone with an interest in finance, economics, and business administration, Serial Innovators is the must-have book if you're looking to beat those odds.
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Top Customer Reviews
Frankly, I am much less interested in fictional accounts (however well-told in narrative form with setting, characters, plot, conflicts, etc.) than I am in research-driven revelations based on real-world situations. Feser is a highly-skilled storyteller, to be sure, but I now focus on what he has to say extending corporate longevity. Here are some of the passages that caught my eye in Chapters 1-5:
o Daniel Kahneman and Amos Tversky's pioneering research on three heuristics of judgment (anchoring, availability, and representativeness), Pages 27-29
o Mental biases (framing, optimism, loss aversion, and status quo) and the rigidities of bounded rationality, Pages 29-32
o The Theory of Self-Efficacy Beliefs (i.e.Read more ›
But then he probed much deeper, providing a broad and scientifically based understanding, why we behave the way we do. This book may not be able to change how we act, how we deal during difficult management situations. But it will help to understand, why we or another manager did act or behave in a specific situation, an thus provide a valuable self reflection.
In the second part Claudio Feser took these insights to frame the ingredients of a successfull, lasting corporation. Again he stresses that we are all in the people business. Nothing blossoms and lasts without the right values and attitudes.
To make it short, I do warmly recommend this book to all who deal with people. It is easy to read, avoids unnecessary fillers and affects the heart. My managers will get this book as a reading gift and we will discuss it in a workshop.
Fortunately this book is much more than about innovation: it's about longevity of companies and how their rejuvenation (or lack of) are key for their growth and, ultimately, survival. The book takes a systematic look at personal and organizational rigidities which are deeply anchored in our psyche and/or have been the foundation of past successes, as an individual or as a company. In describing these rigidities and spelling out the implications, the author finds a very nice balance between academia/ research on one side, and down-to-earth management realities on the other. Any reader who is part of a senior management team will find it easy to relate to Carl, the fictitious CEO of a fictitious medical equipment company facing not-so-fictitious challenges and opportunities. Carl's story develops hand-in-hand with the explanation of the mentioned rigidities: this makes the reading easy and entertaining, while making the translation of the implications very tangible.
"Serial Innovators" is an insightful and entertaining book for anyone facing rapid change of the business environment (who isn't?) and wants to get a systematic and practical view on what hinders change and how to overcome such hard-to-move barriers.
Most Recent Customer Reviews
Most business books stink. A few are OK. Once every couple of years there is a truly great one. This is a masterpiece.Published on May 28, 2013 by taddy
Serial Innovators is a book that provides reasons why companies fail so often as well as solutions to address those. Read morePublished on March 21, 2012 by Karl
The author has created a new category (at least for me). He shares relevant recent research from a broad variety of disciplines; he applies the findings to a sequence of very real... Read morePublished on March 10, 2012 by Ekkehard Kuppel
Feser combines powerful insights from a range of disciplines (psychology, sociology, economics, ...) into what leaders need to know and do in order to continue to thrive in an ever... Read morePublished on February 3, 2012 by Imraan M
This book achieves what only very few "business books" do: it takes scientific insights and applies them to real life (and real business...). Read morePublished on February 3, 2012 by David
With a compelling fictional story intertwined with very practical insights from a range of sciences and human experience, "Serial Innovators", keeps our brains entertained and... Read morePublished on February 3, 2012 by Jorge SS.
This is a remarkable book. It is built on extensive research in science, psychology, economics which is then translated in the world of business and organization development. Read morePublished on January 22, 2012 by Michael Bloch
Insightful to both experienced leaders and beginners!
As complicated a human creature can be, there is always a way to find balance and live a healthy and long life. Read more