The inventor of the process of lateral thinking offers a guide to enhancing creativity, updating the core concepts of his book, Lateral Thinking. 30,000 first printing. $30,000 ad/promo.
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Book Description
Editorial Reviews
From Publishers Weekly
De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.
Copyright 1992 Reed Business Information, Inc.
Copyright 1992 Reed Business Information, Inc.
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More About the Author
Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.
He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.
Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.
He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.
Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.
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Most Helpful Customer Reviews
57 of 64 people found the following review helpful:
5.0 out of 5 stars
buy only this one...,
By A Customer
This review is from: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (Paperback)
By now I think I have read about fifteen of De Bono's books and this is certainly the best. Many of the others seem to be mostly regurgitations of the the same old stuff. Does he get paid by the word? He claims to have written about 25 books, but I think he has to a great extent written one book over and over again. And he seems so pompous and arrogant. How can someone with such arrogance be creative? He never quotes others (perhaps to him there are no others) or cites other works on creativity, even in cases where his ideas were clearly not first his. This is an excellent book, but by an ego-centric author and that unfortunately colors all his writing.
16 of 17 people found the following review helpful:
5.0 out of 5 stars
I am impressed!,
This review is from: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (Paperback)
I recently attended an Optimal Thinking for Leaders seminar by Dr. Rosalene Glickman who referred to Dr. De Bono as the world authority on creativity. She recommended to the audience of 500 to read this book and especially to take note of the "Small Map" and the "Big Map". Well, I have to say De Bono is a brilliant author, and I finally understand what creativity means and how to apply it most effectively during conflicts and other situations. I highly recommend this book.
23 of 26 people found the following review helpful:
5.0 out of 5 stars
agreeing with the reader from New York,
By A Customer
This review is from: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (Paperback)
I read the review written by someone from New York. I was surprised that he or she had the same feelings about the book as I had. This is a shocking book. On the one hand, it is excellent and teaches people a lot about how to think about a problem. On the other hand, the author is so self-conceited that sometimes I asked myself: if he is so creative, why didn't he invent ANYTHING apart from his own way of making money?The funny thing is, that I still recommend this book! Peter Fabri, Budapest, Hungary
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