A fundamental book on deliberate creative thinking from a world-renowned expert in the field and the inventor of the systematic process of lateral thinking. Used correctly, creating thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets. Line drawings.
Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.
He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.
Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.
