Amazon.com: Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns (9780521497800): Clifford W. Brown, Lynda W. Powell, Clyde Wilcox: Books


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Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns
 
 
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Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns [Paperback]

Clifford W. Brown (Author), Lynda W. Powell (Author), Clyde Wilcox (Author)

Price: $45.00 & this item ships for FREE with Super Saver Shipping. Details
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Book Description

September 29, 1995 0521497809 978-0521497800
Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

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..".a solid first look at contributors to presidential campaigns, their motivations for giving, and the methods by which theor contributions are sought. For students of campaign finance interested in individual contributors Serious Money is a serious contribution to the literature." Candice J. Nelson, American Political Science Review

Book Description

This study explores the fundamental differences between direct mail solicitation and personal-solicitation networks, and the influence of candidate resources in nomination campaigns. It is based on surveys and interviews with contributors and campaign fundraising professionals.

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Inside This Book (learn more)
First Sentence:
The strategic calculations of political campaigns logically begin with the rules of play. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
campaign finance professionals, impersonal solicitations, presidential contributors, solidary motives, purposive motives, serious money contributors, nomination finance, presidential nomination candidates, top solicitors, purposive motivation, proximate candidate, potential solicitors, ideological constituency, contributing pool, solidary benefits, more ideologically extreme, contributor pool, extreme candidates, financial constituencies, financial constituency, ideological constituencies, purposive benefits, top fundraisers, ideological proximity, ideological wings
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Republicans Bush, Supreme Court, Democrats Babbitt, African American, Greek Orthodox, George Bush, Jesse Jackson, Los Angeles, Pat Robertson, Jack Kemp, Paul Tsongas, Ronald Reagan
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