Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
|New from||Used from|
Schrage examines the approaches to successful prototyping at companies such as AT&T, Boeing, Microsoft, and DaimlerChrysler and describes the kind of culture that's needed for encouraging innovation. In the last chapter, he lays out the 10 rules of serious play, including: Be willing to fail early and often; know when the costs outweigh the benefits; know who wins and who loses from an innovation; build a prototype that engages customers, vendors, and colleagues; create markets around prototypes; and simulate the customer experience. Well-written and inspiring, Serious Play, is a first-rate user's guide for managers, project leaders, and other innovators. --Dan Ring
This is one of the most poorly structured books I have ever read. The basic idea is that prototyping is important and how you do the prototyping will influence the outcome. Read morePublished 9 months ago by Jackal
Already bought 2 copies and have been gifting my friends. Michael Schrage has changed my mind as i approach my Projects. Read morePublished on June 9, 2010 by Amanda Sundaramoorthy
I highly recommend this book to anyone including busy executives. It is a very interesting and non-technical discussion of why organizations should embrace process quantification. Read morePublished on August 9, 2009 by James William Martin
If you already believe in creating building prototypes, don't spend the 213 pages. There are 190 pages that just say: big companies that succeed by building and iterating... Read morePublished on April 29, 2008 by Hampus Jakobsson
I am enjoying this book. I like the title "Serious Play", but I dislike the sub-title "How the World's Best Companies Simulate to Innovate". Read morePublished on April 30, 2005 by GirlThinker
Here's the best review I can give Michael Schrage's "Serious Play": Three years on, it's consistently the first book I pull out of my bookshelf when I'm looking for ideas... Read morePublished on September 16, 2002 by Andy Orrock
This is a good book for someone to read if they are skeptical of the benefits of prototypes. However, since I already know the value of interactive prototypes I became quickly... Read morePublished on August 21, 2002
This book gave me a very good and new insight of how to manage prototyping. It is enlightening for not only it explains and lists the topics that are important. Read morePublished on July 10, 2002
The most significant aspect of this book is that it provides a vocabulary and a language to discuss the nature of creative prototyping and modeling behaviors. Read morePublished on March 13, 2001 by dane howard