The Serra Effect (36 Chambers) [Paperback]

Ivory Serra (Photographer), Jocko Weyland (Introduction), Aaron Rose (Foreword), Peter Beard (Contributor), Mark Gonzales (Contributor), Paulo Von Vacano (Contributor)

Book Description

ISBN-10: 888849314X | ISBN-13: 978-8888493145 | Publication Date: September 1, 2007 | Edition: 1st

"The Serra Effect", is a project conceived by Drago for the 36 Chambers book series. The title alludes to the impact of Ivory Serra's gaze on the world. The result is portraits of characters, idols of the neopop culture. Among the icons immortalized by Serra are: Umberto Eco, Elisabeth Hurley, Tony Alva, Any Warhol, Tommy Guerrero, Tony Hawk, Aaron Rose, Mark Gonzales, Harold Hunter, James Taylor, Richard Serra, Jonas Mekas, Colin McKay, Phil Frost, Alanis Morrissette, Peter Gabriel, Davis Bowie and Moby, Stacey Peralta, Rodney Torres, Barry McGee, Tom Sachs, Robert Plants, Philip Glass, Wu Tang, Moorcheeba, Avril Lavigne, Lenny Kravitz, Hiroshima Survivor. Next to the portraits are still lives of crushed objects (Coca Cola, Sunkist, Country Club, Old English cans, Marlboro, Phillies, Double Happiness pockets). Thus creating a narrative between beauty and recyclable objects which are cast in a new light under Serra's eye.

Editorial Reviews

About the Author

A native of Belinas California, Ivory Serra has been a freelance photographer in New York City for the better part of ten years. He has a Master's Degree in Fine Arts from Hunter College in New York and currently teaches photography at NYU. Serra has worked with some of the biggest heavyweights in the world of photography. Names like Annie Leibowitz, Mark Seliger, Martin Schoeller, Antoine Verglas, Mary Ellen Mark, and Peter Beard have all placed their trust in his vast technical knowledge, and his hands have been directly involved in some of the most iconic photos of the last decade.

Product Details

• Paperback: 96 pages
• Publisher: Drago; 1st edition (September 1, 2007)
• Language: English
• ISBN-10: 888849314X
• ISBN-13: 978-8888493145
• Product Dimensions: 9.5 x 6.9 x 0.3 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,716,291 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Nice Trip, July 3, 2007

By 

L. Washburn (Rockaway Beach, NY 11694) - See all my reviews

This review is from: The Serra Effect (36 Chambers) (Paperback)

Plaudits to skater/photographer, Ivory Serra, on "The Serra Effect" a magnificent book that offers one a sense of participation with the subject matter at nearly every turn, a peek at a dynamic world seldom encountered in mainstream life, and a book whose imagery denotes the poetry of action and acts on the pyche from beginning to end and beyond.