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Lance Bettencourt, PhD, brings a combination of academic rigor and practical insight to the innovation process. A former professor of marketing at Indiana University, he is an expert in product and service innovation, marketing strategy, and research design and analysis.
As a thought leader on the topic of marketing strategy and innovation, Dr. Bettencourt has published dozens of articles on marketing strategy and innovation in both academic and practitioner publications. Recent contributions including The Customer-Centered Innovation Map (Harvard Business Review, May 2008), Giving Customers a Fair Hearing (Sloan Management Review, Spring 2008), and Client Co-Production in Knowledge Intensive Business Services (California Management Review, Summer 2002).
As a Strategyn senior consultant, Dr. Bettencourt has supported innovation initiatives at some of the world's leading companies, including Microsoft Corporation, Colgate-Palmolive, Hewlett-Packard Company, State Farm Group, TD Bank Financial Group, Kimberly-Clark, Advanced Medical Optics, Mead Johnson Nutritionals (a division of Bristol-Myers Squibb), Chiquita Brands, and Ethicon Endo-Surgery (a division of Johnson & Johnson).
In addition, Dr. Bettencourt is a key member of Strategyn's education division. He is a regular teacher/mentor at the Strategyn Institute and has provided customized education programs to Rockwell Collins, Neenah Paper, Trend Micro, Masco Corporation, and Covidien.
I read the hardcopy before and re-read The Kindle version over the past couple of days and I came to the same conclusion I did before: this book is a great piece for anyone... Read morePublished 24 months ago by Wim Rampen
This book is highly recommended to service companies owners, consultants, and everyone interested in service innovation both to improve current services and to develop new services... Read morePublished on September 6, 2012 by Amazon Customer
Services constitute a big portion of our economy, but we don't have good models to understand service innovation. The author provides a very managerial perspective on the issue. Read morePublished on March 18, 2011 by Jackal
Dr. Bettencourt's "Service Innovation" provides a logical and sequential framework as well as meaningful real-world examples to illustrate how the "Service Innovation" process can... Read morePublished on July 13, 2010 by W Bendle
Services Innovation is a complete tour through the innovation process. Following Tony Ulwick's seminal work on Outcome-Driven Innovation titled What Customers Want: Using... Read morePublished on July 10, 2010 by P. Bradford
This book will help those of you working in innovation for service companies to clearly understand how to discover innovation opportunities in a service context that are valuable... Read morePublished on June 24, 2010 by Bruno Levy
I'm quite active in PDMA and other product development organizations - and there has always been lots of confusion about innovating services. Read morePublished on June 23, 2010 by S. Burleson