Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series) [Hardcover]

Christian Gronroos (Author)

Book Description

Publication Date: March 1990 | ISBN-10: 0669200352 | ISBN-13: 978-0669200355

HC/DJ-No shelf wear, no scuffs, tight binding, minor amt of highlighting, no obscuring of text, no spine damage, smoke/pet free home. Ships anywhere 7 days a week

Product Details

• Hardcover: 320 pages
• Publisher: Lexington Books (March 1990)
• Language: English
• ISBN-10: 0669200352
• ISBN-13: 978-0669200355
• Product Dimensions: 9.3 x 6.4 x 1.2 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,549,134 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars A great book, March 10, 2000

By A Customer

This review is from: Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series) (Hardcover)

This book is a real piece of art in the academic world. It's writer has succeeded in putting all essential information on marketing and management of services in a compact book. The models used are clear and surprising. It's use is not only for pure-service based industries, but also applies to any business with a service component, which is almost any business nowadays. A remarcable acchievement, a book I continuously use for all purposes within marketing and management.