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3 of 3 people found the following review helpful:
5.0 out of 5 stars
A great book,
By A Customer
This review is from: Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series) (Hardcover)
This book is a real piece of art in the academic world. It's writer has succeeded in putting all essential information on marketing and management of services in a compact book. The models used are clear and surprising. It's use is not only for pure-service based industries, but also applies to any business with a service component, which is almost any business nowadays. A remarcable acchievement, a book I continuously use for all purposes within marketing and management.
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Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series) by Christian Grönroos (Hardcover - Mar. 1990)
Used & New from: $0.58
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