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Service Orient or Be Doomed!: How Service Orientation Will Change Your Business Hardcover – March 10, 2006


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Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley; 1 edition (March 10, 2006)
  • Language: English
  • ISBN-10: 0471768588
  • ISBN-13: 978-0471768586
  • Product Dimensions: 9.4 x 6.3 x 0.8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #1,063,129 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Introducing service orientation as a vision and philosophy that can impact a business, this innovative new book equips the reader to:

  • Best use technology resources to meet goals
  • Unleash their "inner nerd" to embrace IT as part of their business as a whole
  • Address the "mother of all business problems": inflexibility
  • Know the technological factors that pressure a business to innovate
  • Understand buzzwords with Jargon Watch sidebars

Conversational in style and alternately irreverent, humorous, and intelligent in tone, authors Jason Bloomberg and Ronald Schmelzer—senior analysts for highly respected IT advisory and analysis firm ZapThink—offer a magna carta to CEO and small business owner alike that erases the line between business and technology toward a new service-oriented approach.

From the Back Cover

How Service Orientation Will Change Your Business

"The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. In an industry full of experts of many stripes, Ron and Jason are the real thing: savvy, experienced, and realistic. They have produced a must-read book for management."
—Paul Lipton, Senior Architect, Unicenter Web Services and Application Management Computer Associates

"This is by far the finest publication on SOA of our time. From cover to back, Service Orient or Be Doomed! strips away the layers of confusion most IT stakeholders face when confronted with enterprise architecture, and illustrates pragmatic and practical paths towards a sustainable and efficient enterprise architecture. Both the technically savvy and the bean counters will enjoy this book that speaks to the critical points they need to understand."
—Duane A. Nickull Senior Standards Strategist, Adobe Systems, Inc. Chair, OASIS SOA Reference Model Technical Committee Vice chair, United Nations CEFACT (UN/CEFACT)

"If you're looking for a guide that's based on reality, this is it. These guys know how you can service-orient your enterprise and have the best chance of success. This book is the best SOA tool you can buy. I'm recommending it to everyone."
—Dave Linthicum, CEO, BRIDGEWERX

"Jason and Ron are experts on Service-Oriented Architecture (SOA) and have written the first book that is aimed at helping a nontechnical businessperson understand why the SOA computing revolution is critical to business. Rather than provide a nerdy death via buzzword book, Jason and Ron take a humorous, clever, and insightful romp through this new technology and how it impacts business in general."
—Brad Feld, Mobius Venture Capital

Authors Jason Bloomberg and Ronald Schmelzer—senior analysts for highly respected IT advisory and analysis firm ZapThink—say it all in the title of their new book, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business. That is, if you fail to service orient your company, you will fail in competing with the organizations that do.

This provocative new book takes service orientation out of its more familiar technological surroundings within service-oriented architecture and introduces it as a philosophy that advocates its rightful place within a business context, redefining it as a new way of thinking about organizing your business and its processes.

Informal, challenging, and intelligent in style, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business shows you how you can best use technology resources to meet your company's business goals and empower your company to go from "stuck" to "competitive."


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Customer Reviews

4.7 out of 5 stars
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Authors are good with explaining SOA for a non-technical audience.
Maureen Brennan
Well, the book is now hot off the press and in my hands, and let me tell you, I devoured it in about 3 days.
Simon Lark
This book cuts to the chase in explaining service orientation as a business phenomenon enabled by IT.
Paul Allen

Most Helpful Customer Reviews

11 of 12 people found the following review helpful By Damon Farnham on March 5, 2007
Format: Hardcover Verified Purchase
Overview

Having read a number of other SOA books, I've developed a pretty sound foundation of what SOA is in terms of the technologies that form its basis, and the relative importance of introducing a service abstraction layer between the business and IS domains.

However, this book (Service Orient or Be Doomed!) caught my attention for two fundamental reasons:

1. It has a strong Amazon rating, and

2. It provides a business (vice technical) perspective on the importance of SOA

I started reading the book late last week and quickly found it to be very well written and absolutely compelling with respect to the message that it conveys. The book's message looks something like this:

* Companies need to be more agile than ever in order to compete in today's economy

* Existing technical solutions are inflexible and prevent business agility

* Service-Oriented Architecture can result in increased business agility, more flexible technical solutions and significant ROI over time

* To make SOA viable, the business itself must become Service-Oriented, which means the technical concepts of abstraction, encapsulation and design-by-contract are now important business constructs that result in a more loosely coupled relationship between business activities (e.g.
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1 of 1 people found the following review helpful By Howard Baldwin on July 10, 2006
Format: Hardcover
It's really a book that helps businesspeople understand the importance of SOAs. Thankfully--and intentionally, according to the preface--it's the kind of book CIOs can safely hand over to business counterparts to help them understand why SOAs are important. In fact, surprisingly for a couple of self-described nerds, the authors speak more about how emotions and human nature trip companies up than technology does but argue for the merging of IT and business and using SOAs as the territory in which to plant the flag of neutrality first. Certainly this book goes a long way toward being the manual that business and IT can use.

Granted, there may be times when Bloomberg and Schmelzer step too far back into recent history to explain whatever happened to enterprise application integration (EAI) tools and submit too frequently to wordiness in their attempts to be congenial. But the overall end result is a highly accessible book that even explains the difference--clearly, mind you--between SOAs and Web services, along with clear definitions of loose coupling, metadata, and services, but always with a slant toward how they relate to business, not technology.

We need more books like this one, volumes that can help bridge the gap of communication--so much so that your business counterparts may even say these magic words: "Now I understand what you're talking about."
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2 of 3 people found the following review helpful By Simon Lark on February 20, 2006
Format: Hardcover
Well, I waited anxiously for this book to come out, since I'm a frequent, fervent, and favorite reader of ZapThink's ZapFlash newsletter, their biweekly free email guide on all things SOA and Web Services.

Well, when I heard they had a book coming out, I'm sure that I was the first one to order! Well, the book is now hot off the press and in my hands, and let me tell you, I devoured it in about 3 days. First, let me say that it is a remarkably easy read. The topics are presented in a logical order with the assumption that the audience knows little about SOA. But let me say that even if you consider yourself to be an SOA guru, as I do, you will find this book to be an absolute necessity.

Why? For a few reasons. First, this book positions Service Orientation as a BUSINESS movement that focuses on shifting IT investment from what is today's patchwork of middleware-infested, tightly-coupled, brittle systems to the approach of flexible, loosely-coupled, composable Services. This topic is addressed not from a purely techno-babble perspective, but rather from the perspective of a business person who has to deal with the IT mess they have.

My favorite sections are the discussion of the IT Rats' nest, the explanation of the economics of integration, a detailed insight into all the fundamentals of Service-Orientation, including loose coupling, composition, service contracts and abstraction, policy and process-driven Services, and other details on making SOA work.

But even more relevant are the discussions on how the ORGANIZATION must change in order to properly adopt SOA. While this book won't replace the technical manuals on how to build SOA, this book is an absolute necessity to anyone who wants to actually IMPLEMENT SOA in a way that will actually stick.
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Format: Hardcover
First the disclaimer. I know Ron and Jason professionally and have been reading and admiring their visionary research for a long time. While I might disagree with them on rare occasion (see my upcoming blog on webservices.org), I only bring this up now so that hopefully the wise reader can take me at my word when I say that that this book is simply a necessity for any person who wants to understand, prepare, and successfully leverage SOA, which will initiate profound challenges and changes that will affect both the IT organization and the business itself.

Senior IT and LOB management will especially benefit from the practical suggestions and really easy-to-understand business-centric perspective that Ron and Jason apply to even the most difficult issues.

This book goes beyond the mere mechanics of construction and examines the more difficult and subtle issues of how to make a SOA initiative successful in the enterprise. There really is not another source for this vital information or perspective that even comes close. These guys have a tremendous amount of real-world wisdom and experience to share. Ignore at your own peril.
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