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Introducing service orientation as a vision and philosophy that can impact a business, this innovative new book equips the reader to:
Conversational in style and alternately irreverent, humorous, and intelligent in tone, authors Jason Bloomberg and Ronald Schmelzersenior analysts for highly respected IT advisory and analysis firm ZapThinkoffer a magna carta to CEO and small business owner alike that erases the line between business and technology toward a new service-oriented approach.
"The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. In an industry full of experts of many stripes, Ron and Jason are the real thing: savvy, experienced, and realistic. They have produced a must-read book for management."
—Paul Lipton, Senior Architect, Unicenter Web Services and Application Management Computer Associates
"This is by far the finest publication on SOA of our time. From cover to back, Service Orient or Be Doomed! strips away the layers of confusion most IT stakeholders face when confronted with enterprise architecture, and illustrates pragmatic and practical paths towards a sustainable and efficient enterprise architecture. Both the technically savvy and the bean counters will enjoy this book that speaks to the critical points they need to understand."
—Duane A. Nickull Senior Standards Strategist, Adobe Systems, Inc. Chair, OASIS SOA Reference Model Technical Committee Vice chair, United Nations CEFACT (UN/CEFACT)
"If you're looking for a guide that's based on reality, this is it. These guys know how you can service-orient your enterprise and have the best chance of success. This book is the best SOA tool you can buy. I'm recommending it to everyone."
—Dave Linthicum, CEO, BRIDGEWERX
"Jason and Ron are experts on Service-Oriented Architecture (SOA) and have written the first book that is aimed at helping a nontechnical businessperson understand why the SOA computing revolution is critical to business. Rather than provide a nerdy death via buzzword book, Jason and Ron take a humorous, clever, and insightful romp through this new technology and how it impacts business in general."
—Brad Feld, Mobius Venture Capital
Authors Jason Bloomberg and Ronald Schmelzer—senior analysts for highly respected IT advisory and analysis firm ZapThink—say it all in the title of their new book, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business. That is, if you fail to service orient your company, you will fail in competing with the organizations that do.
This provocative new book takes service orientation out of its more familiar technological surroundings within service-oriented architecture and introduces it as a philosophy that advocates its rightful place within a business context, redefining it as a new way of thinking about organizing your business and its processes.
Informal, challenging, and intelligent in style, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business shows you how you can best use technology resources to meet your company's business goals and empower your company to go from "stuck" to "competitive."
Echoing the other positive comments made.
Personally, I picked this book up because 1) I wanted to gain a non-technical understanding of SOA 2) I wanted to determine for... Read more
Service Orient or be Doomed is an excellent approach to SOA for non-technical people who wants to make IT based businesses flexible enough to match markets evolution. Read morePublished on May 9, 2007 by Javier Bazo
I truly would have given this book more than 5 stars if I could have, but Amazon allows only a maximum of 5. Read morePublished on September 28, 2006 by Joseph M. Chiusano
Right from the beginning, the authors warn that this is not a technology book, but rather a business book about how new technologies will affect the business, what advantages they... Read morePublished on July 29, 2006 by Michael Rosen
Disclaimer: I know one of the authors.
I knew this book wasn't written for me because I know what "real-time" and "methodology" mean -- they are highlighted and... Read more
I bought this book with great anticipation, but was left empty. Much of the material in here can be gleamed from other books (Thomas Erl's which has worked examples) and websites... Read morePublished on May 13, 2006 by SHMD
Having known these guys for years through their Zapthink Consulting practice, I expected this book to be rich with practical, real-world experience garnered from their direct... Read morePublished on April 23, 2006 by James Bole
Too often emerging technologies are high on promise and low on delivery. Service-oriented architecture (SOA) too is commonly positioned by the IT marketing machine as a technology... Read morePublished on March 19, 2006 by Paul Allen
This book did exactly what it set out to do: create a business book about IT that is equally appealing to both the business side and to IT professionals. Read morePublished on March 18, 2006 by Todd Biske