The Food Service Professional Guide to Restaurant Marketing and Advertising: For Just a Few Dollars a Day (The Food Service Professional Guide To Series 3) [Paperback]

Amy S Jorgensen (Author)

Book Description

Series: The Food Service Professionals Guide To | Publication Date: September 1, 2002

The books in this series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up-to-date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won't find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory. Every paragraph in each of the books is comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas.

Editorial Reviews

Review

I recomend a wonderful new source of information - The Food Service Professionals Guide To Series - Jim Contis, Publisher -- Food Industry News Magazine, November 2002 I recomend a wonderful new source of information - The Food Service Professionals Guide To Series - Jim Contis, Publisher --Food Industry News Magazine, November 2002

Product Details

• Paperback: 144 pages
• Publisher: Atlantic Publishing Company (FL); illustrated edition edition (September 1, 2002)
• Language: English
• ISBN-10: 0910627134
• ISBN-13: 978-0910627139
• Product Dimensions: 8.2 x 5.3 x 0.4 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,011,396 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars Add this book to your library now!, January 14, 2006

By 

JEB (Richmond, VA) - See all my reviews

This review is from: The Food Service Professional Guide to Restaurant Marketing and Advertising: For Just a Few Dollars a Day (The Food Service Professional Guide To Series 3) (Paperback)

Amy Jorgensen, has taken what is sometimes a boring, seemingly pie in the sky topic and explained it in a short, easy to digest format. Bravo! I, like most people, am too busy to spend time reading long manuals, nor do I have the resources to pay professionals to do my marketing and advertising for me. This book is the answer for me.

The author reminds us of some very basic things in the food service business - obvious things like `take care of your customer' which we know, but sometimes forget. Thanks Amy for reminding me of my most precious asset - my customers.

Among the many things learned from this book I am most impressed with the great number of quick and easy methods we can use for marketing and advertising to increase profits. Let's face it, as much as we love the business, the bottom line is still the bottom line. This book helps us do some inexpensive things to increase profits.

Until I read this book I did not realize, for instance, that the menu itself could have such a great impact in terms of marketing. There is good information included for showing your staff how to increase sales and many other no additional cost and low cost methods to marketing the business.
I find this exciting in itself!

This book has value way beyond what its length and cost might suggest. I wish I had read this years ago.

3 of 4 people found the following review helpful:

3.0 out of 5 stars Good Ideas, February 12, 2008

By 

A. Russell "amazonwoman" (Falls Church, VA) - See all my reviews
(REAL NAME)   

This review is from: The Food Service Professional Guide to Restaurant Marketing and Advertising: For Just a Few Dollars a Day (The Food Service Professional Guide To Series 3) (Paperback)

This book has a lot of great ideas and gives you a good perspective of the restaurant consumer. However, if you're looking for a guide to put together a marketing plan or program, you'll find your inspiration here but nothing else to actually implement it.